Univision Network Finished February Sweeps Ranked Number 3 in Primetime Among Adults 18-34

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via press release:

Univision Network Finished February Sweeps Ranked No. 3 in Primetime Among Adults 18-34, Out Performing CBS and ABC

Univision Broadcast Prime Highlights Week of February 24, 2014 to March 2, 2014

 

  • For the full February 2014 Sweep period, Univision ranked #3 in primetime among Adults 18-34, out-performing CBS (+19%) and ABC (+6%).

 

  • For the entire week (M-SU), Univision ranked #4 versus the English-language broadcast networks (ABC, CBS, NBC, or FOX) among Adults 18-34.

 

  • On Tuesday night, Univision’s entire primetime lineup ranked among the top 20 programs for both Adults 18-49 and Adults 18-34.  
  • On Wednesday night, the final night of February sweeps, Univision’s entire primetime lineup ranked among the top 20 programs for both Adults 18-49 and Adults 18-34.   

 

  • On Thursday night, Univision ranked as the #4 broadcast network among both Adults 18-49 and Adults 18-34, out-delivering NBC in each demographic.  Univision’s entire primetime lineup ranked among the top 20 programs for Adults 18-49 and Adults 18-34.

 

  • On Friday night, Univision ranked as the #3 broadcast network among Adults 18-34 and #4 among Adults 18-49, out-delivering FOX in each demographic.  Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-49 and Adults 18-34.

 

  • On Sunday night, Univision ranked as the #2 broadcast network among both Adults 18-49 and Adults 18-34, out-delivering CBS, FOX, and NBC in each demographic.  Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-49 and Adults 18-34.

 

ü  At 7 p.m., “Aqui y Ahora” (Here and Now) posted increases over the prior week among Total Viewers 2+ (3.0 Million, +6%), Adults 18-49 (1.4 Million, +2%), and Adults 18-34 (539,000, +11%).  The telecast also helped Univision rank as the #2 broadcast network for the hour among Adults 18-34 and #3 among Adults 18-49.

 

ü  At 8 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) saw increases over the prior week among Total Viewers 2+ (3.5 Million, +8%), Adults 18-49 (1.8 Million, +6%), and Adults 18-34 (842,000, +9%).  The telecast also helped Univision rank as the #2 broadcast network for the time period among both Adults 18-49 and Adults 18-34.

ü  Following at 10:31 p.m., “Sal y Pimienta” (Salt and Pepper) averaged 2.3 Million Total Viewers 2+, 1.2 Million Adults 18-49, and 492,000 Adults 18-34.  The telecast also helped Univision rank as the #3 broadcast network for the time period among both Adults 18-49 and Adults 18-34.

 

  • Univision’s 9 p.m. telenovela “Lo Que Vida Me Robó” (What Life Took From Me) helped Univision rank as the #3 broadcast network for the hour (M-F) among Adults 18-34 and #4 among Adults 18-49.  The telenovela averaged 3.8 Million Total Viewers 2+, 1.9 Million Adults 18-49, and 938,000 Adults 18-34.

 

  • Univision’s 10 p.m. telenovela “Qué Pobres Tan Ricos” (The Poor, Rich Family) helped Univision rank as the #3 broadcast network for the hour (M-F) among Adults 18-34.  The telenovela averaged 2.6 Million Total Viewers 2+, 1.3 Million Adults 18-49, and 610,000 Adults 18-34.
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