ABC’s ‘Marvel’s Agents of S.H.I.E.L.D’ Beats its Drama Competition in Men 18-34

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IAIN DE CAESTECKER, MING-NA WEN, CHLOE BENNET, CLARK GREGG, BRETT DALTON

via press note:

Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 5.1 million and 1.7/5 in AD18-49):

On its first original telecast in 4 weeks (since 2/4/14) and facing NBC’s The Voice for the first time since October, ABC’s Marvel’s Agents of S.H.I.E.L.D. tied CBS’ top-rated NCIS in the 8pm hour among Adults 18-34 (1.2/4) and led by 40% in Men 18-34, holding the #1 scripted series position in the hour for its 14th straight first-run telecast with young men.   In addition, the new ABC drama nearly doubled the overall audience (+96% – 5.1 million vs. 2.6 million) of Fox’s Glee in the slot with a 70% advantage in Adults 18-49 (1.7/5 vs. 1.0/3)S.H.I.E.L.D. improved its hour year to year for ABC by 24% in Total Viewers and by 13% in Adults 18-49, over original programming on the same night last year.

 

The Goldbergs (9-9:30pm – 4.2 million and 1.6/4 in AD18-49):

In the 9pm half-hour, ABC freshman The Goldbergs once again defeated Fox’s New Girl (2.9 million and 1.5/4) , leading by 1.3 million viewers and by 7% in Adults 18-49.  The Goldbergs boosted its half-hour for ABC over the same night last year with original programming by 31% in Total Viewers and by 33% in Adults 18-49.  The show held steady with its last original 4 weeks ago in Adults 18-49.

 

Trophy Wife (9:30-10pm – 2.6 million and 0.8/2 in AD18-49):

In the 9:30pm half-hour, ABC’s Trophy Wife matched the audience of Fox’s highly-promoted Brooklyn Nine-Nine (2.6 million).  

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