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TV Ratings Tuesday: 'Marvel's Agents of S.H.I.E.L.D.' Returns Low, 'About a Boy' Strong, 'The Voice' & 'New Girl' Up, 'Mind Games' Tumbles

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March 5th, 2014

Marvel's Agents of S.H.I.E.L.D. March 4

Scoreboard NBC CBS FOX UNI ABC CW
Adults 18-49: Rating/Share 2.7/8 2.1/6 1.2/3 1.2/3 1.2/3 0.9/3
Adults 18-34: Rating/Share 1.9/6 1.0/3 1.2/4 1.0/3 0.8/3 0.8/3
Total Viewers (million) 9.783 14.185 2.683 2.956 3.545 1.943

NBC was the number one network in adults 18-49, while CBS won with total viewers.

On NBC, The Voice notched a 4.0 up 8 percent from last week’s 3.7 adults 18-49 ratingAbout A Boy scored a 2.6 up 13 percent from a 2.3 for last week’s pilot rebroadcast. Growing Up Fisher matched the 2.0 adults 18-49 rating for last week’s pilot rebroadcast.  Chicago Fire earned a 1.9 up 6 percent from last week’s season low 1.8 adults 18-49 rating.

On CBS NCIS scored a season low 2.4 down 8 percent from last week’s 2.6 adults 18-49 rating. NCIS: Los Angeles garnered a series low 2.1 down 9 percent from last week’s 2.3  adults 18-49 rating. Person Of Interest earned a series low 1.7 down 6 percent from last week's 1.8 adults 18-49 rating.

On ABC, Marvel’s Agents of S.H.I.EL.D.  earned a series low 1.7 adults 18-49 rating down 23 percent from a 2.2 for its most recent original. Your predictions were way too optimistic.  The Goldbergs scored a 1.6 adults 18-49 rating, even with its most recent new episode. Trophy Wife scored a series low 0.8 adults 18-49 rating down 11 percent from a 0.9 for its most recent episode.  Mind Games garnered a 0.6, dropping a steep 45 percent from a 1.1 adults 18-49 rating for last week’s premiere.

On FOXGlee earned a 1.0 down 17 percent from last week’s 1.2 adults 18-49 rating. The episode that aired on Thanksgiving earned a 0.9 adults 18-49 rating, so this was not a season or series low. New Girl earned a 1.5 adults 18-49 rating, up 7 percent from last week's 1.4. Brooklyn Nine-Nine matched last week's 1.3 adults 18-49 rating.

On The CW, The Originals matched last week’s 0.8 adults 18-49 rating. Supernatural earned a 0.9 down 10 percent from last week's 1.0 adults 18-49 rating.

Broadcast primetime ratings for Tuesday, March 4, 2014 

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC The Voice 4.0/12 14.38
CBS NCIS 2.4/7 17.68
ABC Marvel's Agents of S.H.I.E.L.D. 1.7/5 5.11
FOX Glee 1.0/3 2.60
CW The Originals 0.8/2 1.85
9:00 NBC About A Boy 2.6/7 8.71
CBS NCIS: Los Angeles 2.1/6 14.29
ABC The Goldbergs 1.6/4 4.16
FOX New Girl 1.5/4 2.93
CW Supernatural 0.9/3 2.04
9:30 NBC Growing Up Fisher 2.0/5 7.06
FOX Brooklyn Nine-Nine 1.3/3 2.61
ABC Trophy Wife 0.8/2 2.64
10:00 NBC Chicago Fire 1.9/6 7.09
CBS Person Of Interest 1.7/5 10.59
ABC Mind Games 0.6/2 2.12

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via NBC press note:

 

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.5/9; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 1.7/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “Tonight,” 1.4/7; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4).  In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

 

 

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for  live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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