‘CBS This Morning’ Posts The Network’s Best February Sweep Delivery in Viewers in 7 Years
via press release:
“CBS THIS MORNING” POSTS THE NETWORK’S BEST FEBRUARY SWEEP DELIVERY IN THE TIME PERIOD IN VIEWERS IN SEVEN YEARS (SINCE FEBRUARY 2007 SWEEP)
FOR THE FEBRUARY 2014 SWEEP, “CBS THIS MORNING” IS UP +6% IN VIEWERS COMPARED TO THE FEBRUARY 2013 SWEEP
CBS THIS MORNING posted the Network’s best February sweep delivery in the time period in viewers in seven years (since the February 2007 Sweep). The CBS broadcast also posted its best February Sweep delivery in households in six years (since the February 2008 Sweep).
For the February 2014 Sweep, CBS THIS MORNING is up +6% in viewers (3.20m from 3.01m) and +4% in households (2.4/08 from 2.3/08) compared to the February 2013 Sweep, according to Nielsen live plus same day ratings.
For the week ending Feb. 28, CBS THIS MORNING posted year-to-year increases among viewers (+7%, 3.06m from 2.86m) and households (+5%, 2.3/08 from a 2.2/08) compared to the same week last year.
Season-to-date, CBS THIS MORNING is up +14% in viewers (3.10m from 2.73m), +10% in households (2.3/08 from 2.1/08), and +10% in women 25-54 (1.1/07 from 1.0/06) compared to last year.
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.