MTV and Ellie Goulding Team Up for Premiere of Music Video ‘Beating Heart’
via press release:
MTV AND ELLIE GOULDING TEAM UP FOR WORLDWIDE PREMIERE OF
MUSIC VIDEO “BEATING HEART” THE SINGLE
FROM SUMMIT ENTERTAINMENT’S DIVERGENT
ON TUESDAY, MARCH 11 AT 7:53 P.M. ET ON MTV
Divergent Stars Shailene Woodley and Theo James Join Ellie Goulding LIVE at MTV for an Exclusive On-Air/On-Line Interview During MTV FIRST: Divergent “Beating Heart”
New York, NY – (March 6, 2014) – On the heels of the “MTV Movie Awards” nominations, MTV today announced that it will premiere pop sensation Ellie Goulding’snew music video “Beating Heart” from the new action adventure film “Divergent” starring Shailene Woodley and Theo James during MTV First: Divergent Beating Heart. MTV News host Christina Garibaldi will sit down in studio with Shailene Woodley, Theo James and Ellie Goulding for the worldwide premiere on Tuesday, March 11 at 7:53 p.m. ET. Immediately following the premiere, the conversation will continue online at 8:00 p.m.ET on MTV.com. “Divergent” will be released in theatres and IMAX nationwide by Summit Entertainment, a LIONSGATE company, on Friday, March 21.
In celebration of the worldwide premiere, AMTV and MTV Hits will feature Ellie Goulding artist collection blocks throughout the day. After its on-air debut on MTV, “Beating Heart” will go into rotation immediately on AMTV, MTV2, MTV Hits and mtvu. The video will also be available exclusively for 24 hours on MTV.com.
UK singer/ songwriter Ellie Goulding is a global superstar selling over 5 million albums and 15 million songs worldwide with platinum records in the US, Canada, UK, Australia, Ireland, New Zealand, Norway, Italy and Malaysia. Official videos have been viewed over 400 million online. Goulding’s debut album, Lights was the best-selling debut album of 2010 in the UK and has spawned several singles including the title track which sold over 5 million copies worldwide. In 2012, Goulding returned with her sophomore album, Halcyon, which was described by The New York Times as “a deeply felt swirl of synthesizer, piano and slowly building crescendos.” Additionally, Rolling Stone raved, “The hook always go to town, and her voice mates gorgeously with electronics.” The first single from Halcyon, “Anything Could Happen” went on to platinum status, followed by the platinum Top 10 song “I Need Your Love.” In 2013, a deluxe reissue featuring ten extra songs was released, entitled Halcyon Days, featuring her fourth consecutive platinum single, “Burn” which has sold over three million copies worldwide.
“Divergent” is an action-adventure film set in a world where people are divided into distinct factions based on human virtues. Tris Prior (Shailene Woodley) is warned she is Divergent and will never fit into any one group. When she discovers a conspiracy by a faction leader (Kate Winslet) to destroy all Divergents, Tris must learn to trust in the mysterious Four (Theo James) and together they must find out what makes being Divergent so dangerous before it’s too late.
Based on the best-selling book series by Veronica Roth, “Divergent” stars Shailene Woodley, Theo James, Ashley Judd, Jai Courtney, Ray Stevenson, Zoë Kravitz, Miles Teller, Tony Goldwyn, Ansel Elgort, Maggie Q, and Kate Winslet, and is directed by Neil Burger from a screenplay by Evan Daugherty and Vanessa Taylor.
For additional information on Ellie Goulding, including music, videos, interviews, and news, visit MTV Artists online (Artists.MTV.com) or via the MTV Artists App.
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MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.comis a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.