‘The Young and the Restless’ & ‘The Bold and the Beautiful’ Notch Best February in Total Viewers Since 2008
via press release:
“THE TALK” AND “LET’S MAKE A DEAL” DELIVER THEIR BEST FEBRUARY SWEEP EVER
“The Young and the Restless” and “The Bold and the Beautiful” Notch Best February
“The Price is Right 1” Has Most Watched February Since 2003; “Price 2” Since 2007
THE TALK and LET’S MAKE A DEAL both delivered their best ever February sweep performances with the rest of CBS’s Daytime lineup also posting some of their best ratings in the last 10 years, according to Nielsen live plus same day ratings.
THE TALK averaged a February best 2.94 million viewers, up +19% from a year ago and 1.1/06 in women 25-54, matching its best February performance in the key women demographic.
LET’S MAKE A DEAL 1 averaged a best ever February audience of 3.23 million, up +8% from a year ago, while LET’S MAKE A DEAL 2 had its largest audience (3.80m, up +11%) and women 25-54 rating (1.2/07, up +9%).
Both of CBS’s daytime dramas posted their largest audiences since February 2008 with THE YOUNG AND THE RESTLESS averaging 5.28m, up +13% from last year and THE BOLD AND THE BEAUTIFUL averaging 3.88m, up +8%.
THE PRICE IS RIGHT 1 notched 5.46 million viewers, up from a year ago by +13% and its largest audience since 2003 while THE PRICE IS RIGHT 2 was up +10% with its largest audience since 2007. Both editions notched best women 25-54 ratings since 2010.
Overall, CBS Daytime had its most watched February sweep (4.35m) since 2007 and highest rated in women 25-54 (1.5/08) since 2010.