ABC’s ‘Scandal’ Tracking as the Week’s Number 1 Drama in Adults 18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Scandal March 6 2

via press note:

ABC Thursday Prime (8-11pm – 6.6 million and 2.1/6 in AD18-49): ABC finished a strong second on Thursday night in Adults 18-49 (2.1/6), outdelivering Fox by 40% (1.5/4) and NBC by 91% (1.1/3). For the 2nd week in a row, the Net ranked #1 on the night in Adults 18-34 and key Women (W18-34/W18-49).


  • ABC’s Scandal (2.8/8) and Grey’s Anatomy (2.6/7) were the Top 2 dramas of the night in Adults 18-49.  In fact, Scandal is on track to finish as the week’s #1 broadcast drama.


Once Upon a Time in Wonderland (8-9pm – 3.1 million and 0.8/3 in AD18-49): On its first telecast in 3 months (since 12/12/13) and facing American Idol for the first time, ABC’s Once Upon a Time in Wonderland returned with 100% retention of its last telecast in Adults 18-49. From 8-9pm, the ABC freshman drama outdrew NBC’s comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for Community/Parks and Recreation).


Grey’s Anatomy (9-10pm – 8.2 million and 2.6/7 in AD18-49):  More than tripling its Adult 18-49 lead-in at 9pm (+225%), ABC’s Grey’s Anatomy (2.6/7) once again won its hour, leading its nearest competition by 18% (Two and a Half Men/The Crazy Ones = 2.2/6).


Scandal (10-11pm – 8.4 million and 2.8/8 in AD18-49):  Building on its Grey’s lead-in among Adults 18-49 at 10pm (+8%), ABC’s Scandal (2.8/8) dominated the final hour of the night, beating CBS Elementary by 65% (1.7/5) and NBC’s Parenthood by 133% (1.2/4).  Scandal was Thursday’s #1 most social TV program (310,485 tweets).

blog comments powered by Disqus