ABC’s ‘Scandal’ Tracking as the Week’s Number 1 Drama in Adults 18-49

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Scandal March 6 2

via press note:

ABC Thursday Prime (8-11pm – 6.6 million and 2.1/6 in AD18-49): ABC finished a strong second on Thursday night in Adults 18-49 (2.1/6), outdelivering Fox by 40% (1.5/4) and NBC by 91% (1.1/3). For the 2nd week in a row, the Net ranked #1 on the night in Adults 18-34 and key Women (W18-34/W18-49).

 

  • ABC’s Scandal (2.8/8) and Grey’s Anatomy (2.6/7) were the Top 2 dramas of the night in Adults 18-49.  In fact, Scandal is on track to finish as the week’s #1 broadcast drama.

 

Once Upon a Time in Wonderland (8-9pm – 3.1 million and 0.8/3 in AD18-49): On its first telecast in 3 months (since 12/12/13) and facing American Idol for the first time, ABC’s Once Upon a Time in Wonderland returned with 100% retention of its last telecast in Adults 18-49. From 8-9pm, the ABC freshman drama outdrew NBC’s comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for Community/Parks and Recreation).

 

Grey’s Anatomy (9-10pm – 8.2 million and 2.6/7 in AD18-49):  More than tripling its Adult 18-49 lead-in at 9pm (+225%), ABC’s Grey’s Anatomy (2.6/7) once again won its hour, leading its nearest competition by 18% (Two and a Half Men/The Crazy Ones = 2.2/6).

 

Scandal (10-11pm – 8.4 million and 2.8/8 in AD18-49):  Building on its Grey’s lead-in among Adults 18-49 at 10pm (+8%), ABC’s Scandal (2.8/8) dominated the final hour of the night, beating CBS Elementary by 65% (1.7/5) and NBC’s Parenthood by 133% (1.2/4).  Scandal was Thursday’s #1 most social TV program (310,485 tweets).

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