NBC's 'Grimm' Is The Number 1 Scripted Show of the Night in Adults 18-49

Categories: Network TV Press Releases

Written By

March 8th, 2014

Grimm March 7

via press note:

  • Dateline NBC” (1.5/5 in 18-49, 7.5 million viewers overall from 8-9 p.m. ET) won its time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and other key demos, jumping 25% week to week in adults 18-49 (to a 1.5 rating from a 1.2), 24% adults 25-54 (2.1 vs. 1.7) and 20% in total viewers (7.457 million vs. 6.232 million).  From its first half-hour to its second, Dateline” grew in every key measure, including gains of 23% in adults 18-49 (to a 1.6 from a 1.3), 21% in adults 25-54 (2.3 vs. 1.9) and 21% or more than 1.4 million persons in total viewers (8.2 million vs. 6.7 million).
  • Dateline” scored its highest rating since Jan. 17 and matched its season high in adults 18-49.
  • Grimm(1.5/5 in 18-49, 5.6 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 scripted show of the night on ABC, CBS, NBC and Fox in adults 18-49, with a 7% increase week to week in 18-49 (to a 1.5 from a 1.4) and 6% in total viewers (5.638million vs. 5.324 million).  L+3 Time-Shifting: The prior week’s “Grimm” was heavily time-shifted, increasing by 74% going from these next-day L+SD ratings to L+3 (from a 1.44 to a 2.50).
  • Grimm” matched its highest 18-49 rating since Dec. 6.
  • Hannibal” averaged a 0.8/3 in 18-49 and 2.6 million viewers overall from 10:01-11 p.m. ET.  While down versus last week’s season-premiere 1.1, “Hannibal” matched last season’s finale rating (0.8 at 10 p.m. on Thursday, June 20, 2013).  L+3 Time-Shifting: Hannibal’s” season premiere last week was heavily time-shifted,growing by 69% going from its next-day “live plus same day” rating (1.06) to “live plus three days” (1.79).
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
 
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