Live+7 DVR Ratings: ‘The Following’ Has Biggest 18-49 Ratings Gain, ‘Beauty and the Beast’ Tops Percentage Gain & ‘Castle’ Adds Most Total Viewers in Week 22

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Our source for Live+7 DVR ratings includes only original programs, excluding specials and repeats (which are unlikely to be heavily DVR viewed). Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

During the twenty second week  of the 2013-2014 season (February 17-23 2014), which had fewer original programs than usual due to coverage of The Olympics, The Following topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.4 adults 18-49 ratings points.

Beauty and the Beast topped the percentage adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Castle topped the total viewers increase from DVR viewing adding 4.276 million viewers to its Live+Same Day viewership. 

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FOLLOWING, THE-02/17/2014 FOX 1.7 3.1 1.4 82%
2 CRIMINAL MINDS-02/19/2014 CBS 2.5 3.8 1.3 52%
3 CASTLE-02/17/2014 ABC 1.7 2.9 1.2 71%
4 CSI-02/19/2014 CBS 2.0 3.1 1.1 55%
5 ALMOST HUMAN-02/17/2014 FOX 1.7 2.6 0.9 53%
6 SHARK TANK-02/21/2014 ABC 1.7 2.5 0.8 47%
7 AMERICAN IDOL-WEDNESDAY-02/19/2014 FOX 2.6 3.3 0.7 27%
8 BACHELOR, THE-02/17/2014 ABC 2.2 2.8 0.6 27%
9 AMERICAN IDOL-THURSDAY-02/20/2014 FOX 2.4 3.0 0.6 25%
10 AMAZING RACE-02/23/2014 CBS 1.5 2.0 0.5 33%
11 SUPER FUN NIGHT-02/19/2014 ABC 0.9 1.3 0.4 44%
12 BEAUTY AND THE BEAST-02/17/2014 CW 0.3 0.6 0.3 100%
13 RAKE-02/20/2014 FOX 1.0 1.3 0.3 30%
14 GROWING UP FISHER-02/23/2014 NBC 2.0 2.3 0.3 15%
15 KILLER WOMEN-02/18/2014 ABC 0.6 0.8 0.2 33%
16 STAR-CROSSED-02/17/2014 CW 0.4 0.6 0.2 50%
17 20/20 SATURDAY-02/22/2014 ABC 0.5 0.6 0.1 20%
18 TASTE, THE-02/20/2014 ABC 0.9 1.0 0.1 11%
19 20/20-FRI-02/21/2014 ABC 1.5 1.6 0.1 7%
20 60 MINUTES-02/23/2014 CBS 1.3 1.4 0.1 8%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 BEAUTY AND THE BEAST-02/17/2014 CW 0.3 0.6 0.3 100%
2 FOLLOWING, THE-02/17/2014 FOX 1.7 3.1 1.4 82%
3 CASTLE-02/17/2014 ABC 1.7 2.9 1.2 71%
4 CSI-02/19/2014 CBS 2.0 3.1 1.1 55%
5 ALMOST HUMAN-02/17/2014 FOX 1.7 2.6 0.9 53%
6 CRIMINAL MINDS-02/19/2014 CBS 2.5 3.8 1.3 52%
7 STAR-CROSSED-02/17/2014 CW 0.4 0.6 0.2 50%
8 SHARK TANK-02/21/2014 ABC 1.7 2.5 0.8 47%
9 SUPER FUN NIGHT-02/19/2014 ABC 0.9 1.3 0.4 44%
10 KILLER WOMEN-02/18/2014 ABC 0.6 0.8 0.2 33%
11 AMAZING RACE-02/23/2014 CBS 1.5 2.0 0.5 33%
12 RAKE-02/20/2014 FOX 1.0 1.3 0.3 30%
13 BACHELOR, THE-02/17/2014 ABC 2.2 2.8 0.6 27%
14 AMERICAN IDOL-WEDNESDAY-02/19/2014 FOX 2.6 3.3 0.7 27%
15 AMERICAN IDOL-THURSDAY-02/20/2014 FOX 2.4 3.0 0.6 25%
16 20/20 SATURDAY-02/22/2014 ABC 0.5 0.6 0.1 20%
17 GROWING UP FISHER-02/23/2014 NBC 2.0 2.3 0.3 15%
18 TASTE, THE-02/20/2014 ABC 0.9 1.0 0.1 11%
19 60 MINUTES-02/23/2014 CBS 1.3 1.4 0.1 8%
20 20/20-FRI-02/21/2014 ABC 1.5 1.6 0.1 7%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).


Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 CASTLE-02/17/2014 ABC 7749 12475 4726 61%
2 CSI-02/19/2014 CBS 9769 13617 3848 39%
3 CRIMINAL MINDS-02/19/2014 CBS 10061 13649 3588 36%
4 FOLLOWING, THE-02/17/2014 FOX 5191 8506 3315 64%
5 ALMOST HUMAN-02/17/2014 FOX 5355 7896 2541 47%
6 AMERICAN IDOL-WEDNESDAY-02/19/2014 FOX 9952 11715 1763 18%
7 SHARK TANK-02/21/2014 ABC 6205 7816 1611 26%
8 AMERICAN IDOL-THURSDAY-02/20/2014 FOX 9355 10947 1592 17%
9 KILLER WOMEN-02/18/2014 ABC 3222 4627 1405 44%
10 BACHELOR, THE-02/17/2014 ABC 7675 8929 1254 16%
11 AMAZING RACE-02/23/2014 CBS 6709 7817 1108 17%
12 RAKE-02/20/2014 FOX 3967 4971 1004 25%
13 GROWING UP FISHER-02/23/2014 NBC 8862 9830 968 11%
14 SUPER FUN NIGHT-02/19/2014 ABC 2657 3363 706 27%
15 20/20-FRI-02/21/2014 ABC 6011 6624 613 10%
16 BEAUTY AND THE BEAST-02/17/2014 CW 775 1358 583 75%
17 STAR-CROSSED-02/17/2014 CW 1284 1755 471 37%
18 TASTE, THE-02/20/2014 ABC 3109 3554 445 14%
19 60 MINUTES-02/23/2014 CBS 8985 9278 293 3%
20 20/20 SATURDAY-02/22/2014 ABC 2188 2475 287 13%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

Nielsen TV Ratings Data:©2014 The Nielsen Company. All Rights Reserved.

 

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