ABC Hits a Season High and Wins Monday with ‘After the Final Rose’ Outdelivering ‘The Voice’


via press release:

ABC Monday Prime (8-11pm – 10.1 million and 3.4/10 in AD18-49):  ABC hit a season high and won Monday night in Adults 18-49, beating NBC with The Voice and the series debut of Believe (3.4/10 vs. 3.3/10).


·         ABC’s The Bachelor: After the Final Rose (10-11pm) stood as the Monday’s #1 TV show in Adults 18-49, upsetting NBC’s The Voice (3.8/11 vs. 3.7/11).  The ABC special dominated the 10pm hour in Adults 18-49, beating NBC’s debut of Believe by 41% (2.7/8).


·         From 8-10pm, ABC’s The Bachelor finale (9.6 million and 3.2/9) spiked week to week in Total Viewers (+17%) and Adults 18-49 (+39%) to deliver season highs on both counts.  Please Note: Last year’s finale did not face The Voice.  It aired against The Biggest Loser on NBC.


·         With the show’s finale and the After the Final Rose special, The Bachelor was the #1 most social program on Monday (741,626 tweets).

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