ABC Hits a Season High and Wins Monday with ‘After the Final Rose’ Outdelivering ‘The Voice’
via press release:
ABC Monday Prime (8-11pm – 10.1 million and 3.4/10 in AD18-49): ABC hit a season high and won Monday night in Adults 18-49, beating NBC with The Voice and the series debut of Believe (3.4/10 vs. 3.3/10).
· ABC’s The Bachelor: After the Final Rose (10-11pm) stood as the Monday’s #1 TV show in Adults 18-49, upsetting NBC’s The Voice (3.8/11 vs. 3.7/11). The ABC special dominated the 10pm hour in Adults 18-49, beating NBC’s debut of Believe by 41% (2.7/8).
· From 8-10pm, ABC’s The Bachelor finale (9.6 million and 3.2/9) spiked week to week in Total Viewers (+17%) and Adults 18-49 (+39%) to deliver season highs on both counts. Please Note: Last year’s finale did not face The Voice. It aired against The Biggest Loser on NBC.
· With the show’s finale and the After the Final Rose special, The Bachelor was the #1 most social program on Monday (741,626 tweets).