‘Believe’ Matches NBC’s Second-Highest Non-Sports Rating in its Time Period Since December 2

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via press release:

“Believe” (2.7/8 at 10:01 p.m.) matches NBC’s second-highest rating in the time period, excluding Olympics, since Dec. 2, despite last night’s special high-rated competition from “The Bachelor: After the Final Rose.”

 

“Believe” equals last week’s “Blacklist” rating in the time period and trails only the Feb. 24 “Blacklist” among non-Olympic programs in the slot since Dec. 2.

 

Versus NBC’s average in the time period last season, “Believe” is up 35% (2.7 vs. 2.0, L+SD, non-sports).

 

“Believe” is #1 in the hour among ABC, CBS and NBC in men 25-54 and men 18-49 (tie).

 

 

 

From 8-10:01, “The Voice” (3.7/11) tops ABC’s “Bachelor” finale (3.2/9) in 18-49, total viewers and other key measures.

 

“The Voice” builds significantly through its two hours, with this half-hour track: 3.0, 3.6, 3.8, 4.2, for a 40% build from its first half-hour to its fourth.

 

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