via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” POSTS YEAR-TO-YEAR INCREASES IN ADULTS 25-54 (+6%) – THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS – AS WELL AS VIEWERS (+8%) FOR THE WEEK ENDING MARCH 7
The CBS EVENING NEWS WITH SCOTT PELLEY posted year-to-year increases in adults 25-54 (+6%, 1.7/06 from 1.6/06) – the demographic most important to those whose advertise in News – as well as viewers (+8%, 7.58m from 7.03m) and households (+4%, 5.0/09 from a 4.8/09) for the week ending March 7, according to Nielsen live plus same day ratings.
The CBS EVENING NEWS WITH SCOTT PELLEY gained +550,000 viewers compared to the same week last year.
Season-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is up +6% in viewers (7.29m from 6.85m) compared to last year.
Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY.