Disney Channel Wins Total Day for the 143rd-Consecutive Week in Kids 6-11 and Tweens

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via press release:

Disney Channel Wins Total Day for the 143rd-Consecutive Week in Kids 6-11 and Tweens, Topping Nickelodeon by Double Digits; “Sofia the First” is TV’s #1 Telecast in Kids 2-11; “Dog With A Blog” #1 in Kids 6-11; “Austin & Ally” #1 in Tweens

 

24-Hour Disney Junior channel Stands as TV’s #1 Preschool-Dedicated Network for the 49th Week in a Row Among Total Viewers and Target Preschoolers, Delivering the Top 3 Series Across Preschooler Networks for the 4th-Consecutive Week

 

Disney Channel: Total Day and Prime Highlights

 

For the week of March 3, 2014, powered by Friday’s all-new line up of Jessie,” “Dog With A Blog” and “Fish Hooks,” and Sunday’s ‘Night of Premieres’ featuring “Liv and Maddie,” “I Didn’t Do It” and “Austin & Ally,”  Disney Channel was TV’s #1 Total Day network for the 143rd-straight week among both Kids 6-11 (490,000/2.1 rating) and Tweens 9-14 (440,000/1.8 rating) – dates back to week of 6/13/11 – overshadowing Nickelodeon by double digits in the key youth measures.

 

  • Disney Channel defeated Nickelodeon by at least double digits for 121st time in the prior 122 weeks in Kids 6-11 (+26% – 490,000 vs. 389,000) and for 124th-straight week in Tweens 9-14 (+59% – 440,000 vs. 276,000) – dates back to week of 11/7/11 and 10/24/11, respectively.

 

In Prime, Disney Channel ranked as cable TV’s #1 network for the 460th-consecutive week among Kids 6-11 (783,000/3.3 rating – 8+ years) and 196th-straight week among Tweens 9-14 (726,000/3.0 rating – 3+ years).

 

  • “Sofia the First” (Sat., 8:30 – 9:00 a.m.) stood as the week’s #1 TV telecast in Kids 2-11 (1.7 million/4.3 rating) with the network home to the Top 8 TV telecasts in Kids 6-11 (Top 5 below) and Top 5 in Tweens 9-14:

 

 

 

 

 

24-Hour Disney Junior channel

 

Approaching its 1st-anniversary reporting public ratings, 24-hour Disney Junior channel ranked as TV’s #1 preschool-dedicated Total Day network for the 49th-consecutive week among Total Viewers (408,000), Kids 2-5 (208,000/1.3 rating) and Boys 2-5 (101,000/1.3 rating) – every week since 4/1/13 for the 32nd in Girls 2-5 (107,000/1.4 rating) and 37th in Women 18-49 (81,000).

 

  • Disney Junior channel delivered the Top 3 series across preschooler networks for the 4th-consecutive week in Kids 2-5:

 

 

 

  • Disney Junior channel topped Nick Jr. for the 49th-consecutive week in Kids 2-5 (+37% – 208,000 vs. 152,000) and Boys 2-5 (+44% – 101,000 vs. 70,000), 32nd in Girls 2-5 (+29% – 107,000 vs. 83,000), 37th in Women 18-49 (+21% – 81,000 vs. 67,000) and for the 48th time in the previous 49 weeks in Total Viewers (+32% – 408,000 vs. 310,000 – Nick Jr. tied for #1 during week of 6/3/13).

 

  • Disney Junior channel towered over Sprout by hefty triple-digit margins for the 49th week in a row among Total Viewers (+163% – 408,000 vs. 155,000), Kids 2-5 (+181% – 208,000 vs. 74,000), Girls 2-5 (+189% – 107,000 vs. 37,000) and Boys 2-5 (+173% – 101,000 vs. 37,000) and by at least double digits for 49th week running in Women 18-49 (+119% – 81,000 vs. 37,000).

 

Source: NTI, U.S. ratings. Week of 3/3/14-3/9/14, Live + Same Day; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

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