Up Year to Year, ABC Marks its Best Non-Oscar Week Since November

Categories: Press Releases

Written By

March 11th, 2014

Resurrection ABC

via press release:

 

Up Year to Year, ABC Marks its Best Non-Oscar Week Since November

 

ABC Airs 5 of the Top 20 TV Shows in Adults 18-49, Placing 3 of the Top 10

And the Top 2 Broadcast Dramas with “Resurrection” and “Scandal

 

ABC’s The Bachelor: The Women Tell All” Dominates Fox’s Monday Dramas

 

 Up Year to Year, ABC’s Castle” Continues on Track for its Best Season Ever

 

“S.H.I.E.L.D.” is the No. 1 Scripted Show in its Hour for its 14th Straight Original

In Men 18-34 and Improves its Hour Year to Year in Viewers and Young Adults

 

ABC Freshman “The Goldbergs” Outdraws Fox’s “New Girl” by 1.3 Million Viewers

 

ABC’s “The Middle” Grows by 12% Week to Week Among Adults 18-49

 

Suburgatory” Spikes 21% in Adults 18-49 to Equal its 2nd-Best rating this Season

 

 Wednesday’s No. 1 TV Show for the 2nd Week in a Row, “Modern Family,” is Up

And Increases its Winning Advantage Over Runner-Up “Idol” to 26% in Adults 18-49

 

“Mixology” Retains 100% of its Week-Earlier Series Debut in Adults 18-49

 

Nashville” Surges 15% in Adults 18-49 to Match a 13-Week High

 

Once Upon A Time in Wonderland” Returns After 3 Months Up 13% in Adults 18-49

 

More than Tripling its Lead-in at 9pm, “Grey’s” Wins its Hour by 24% in Adults 18-49

 

 The Week’s No. 1 10pm Drama, “Scandal,” Leads its Hour by 56% in Adults 18-49  

 

For the 2nd Week in a Row, ABC Wins Friday in Adults 18-49

And Delivers the Top 2 TV Shows with “Shark Tank” and “20/20

 

Once Upon A Time” Returns with Big Gains and its Strongest Results Since October

 

“Resurrection” Ties as TV’s Top Mid-Season Drama Debut in 5 Years in Adults 18-49

 

Revenge” Moves to 10pm with ABC’s Best Series Number in the Slot in 1-1/2 Years 

 

Week No. 24

During the week of March 3, 2014, ABC aired 5 of the Top 20 TV shows in Adults 18-49, placing 3 in the Top 10 and delivering the Top 2 broadcast dramas with the debut of “Resurrection” and “Scandal,” respectively: “Resurrection” – No. 5 (tied as TV’s top-rated mid-season drama debut in 5 years – since 1/21/09), “Modern Family” – No. 6, “Scandal” – No. 9 (No. 1 10:00 p.m. drama), “Grey’s Anatomy” – No. 12 and “Once Upon A Time” – No. 19. ABC’s 20/20” stood as the No. 1 newsmagazine in Adults 18-49 for the 6th consecutive week.

 

  • For the 2nd week in a row, ABC was up from the same week last year in Total Viewers (+9% - 5.9 million vs. 5.4 million) and Adults 18-49 (+13% - 1.7/5 vs. 1.5/4).

 

  • In Total Viewers and Adults 18-49, the Net posted its strongest non-Oscar week since November – since weeks of 11/25/13 and 11/18/13, respectively.

 

Monday

The Bachelor: The Women Tell All” (8:00-9:32 p.m. – 8.2 million and 2.3/6 in AD18-49):

During its time period against NBC’s “The Voice” and CBS’ comedies, ABC’s special “The Bachelor: The Women Tell All” beat out Fox’s dramas (“Almost Human” finale/”The Following”) by 44% among Adults 18-49 (2.3/6 vs. 1.6/4). In addition, the ABC unscripted series finished second to “The Voice” in the time slot with key Women (W18-34/W18-49). 

 

“Mixology-R” (9:32-10:01 p.m. – 3.6 million and 1.1/3 in AD18-49):

A repeat telecast of the “Mixology” series debut episode from last Wednesday gained additional sampling of 3.6 million viewers, on top of its premiere average of 5.0 million.

 

Castle(10:01-11:00 p.m. – 8.4 million and 1.6/4 in AD18-49):

Spiking over its lead-in (+133%/+45%) to earn second place at 10:00 p.m., ABC’sCastle” outperformed CBS’ “Intelligence” in the hour by wide margins in Total Viewers (+56% - 8.4 million vs. 5.4 million) and in Adults 18-49 (+33% - 1.6/4 vs. 1.2/3). Season to date, “Castle” is up in Total Viewers (+11%) and Adults 18-49 (+8%) over the same point a year ago, tracking as the series’ best season ever.

 

Tuesday

“Marvel’s Agents of S.H.I.E.L.D.” (8:00-9:01 p.m. – 5.5 million and 1.8/6 in AD18-49):

On its first original telecast in 4 weeks (since 2/4/14) and facing NBC’s “The Voice” for the first time since October, ABC’s “Marvel’s Agents of S.H.I.E.L.D.” tied CBS’ top-rated “NCIS” in the 8:00 p.m. hour among Adults 18-34 (1.2/4) and led by 40% in Men 18-34 (1.4/6 vs. 1.0/4), holding the No. 1 scripted series position in the hour for its 14th straight first-run telecast with young men. In addition, the new ABC drama more than doubled the overall audience of Fox’s “Glee” in the slot (+112% - 5.5 million vs. 2.6 million), while holding an 80% advantage in Adults 18-49 (1.8/6 vs. 1.0/3).  “S.H.I.E.L.D.” improved its hour year to year for ABC by 34% in Total Viewers and by 20% in Adults 18-49, over original programming on the same night last year (4.1 million and 1.5/4 for “Celebrity Wife Swap”).

 

The Goldbergs (9:01-9:31 p.m. – 4.2 million and 1.5/4 in AD18-49):

In the 9:00 p.m. half-hour, ABC freshman “The Goldbergs” once again defeated Fox’s “New Girl(2.9 million and 1.5/4), leading by 1.3 million viewers, and tied in Adults 18-49. The Goldbergs boosted its half-hour for ABC over the same night last year with original programming by 31% in Total Viewers and by 25% in Adults 18-49 (3.2 million and 1.2/3 for “The Taste”). 

 

Trophy Wife (9:31-10:00 p.m. – 2.6 million and 0.8/2 in AD18-49):

In the 9:30 p.m. half-hour, ABC’s “Trophy Wife” matched the audience of Fox’s highly-promoted “Brooklyn Nine-Nine(2.6 million). 

 

Wednesday

For the 2nd week in a row, ABC delivered Wednesday’s No. 1 TV show in Adults 18-49, with “Modern Family(3.4/10) increasing its lead over runner-up Fox’s “American Idol” to 26% (2.7/8), up from a 15% advantage the prior week.

 

The Middle (8:00-8:30 p.m. – 7.3 million and 1.9/6 in AD18-49):

At 8:00 p.m., ABC’s “The Middle” grew by 12% week to week in Adults 18-49.

 

Suburgatory (8:30-9:00 p.m. – 5.7 million and 1.7/5 in AD18-49):

At 8:30 p.m.,Suburgatory” shot up 21% in Adults 18-49 to match its 2nd-highest number this seasonIn fact, the ABC comedy was the biggest week-to-week gainer on the broadcast nets.

 

Modern Family (9:00-9:31 p.m. – 9.2 million and 3.4/10 in AD18-49):

Doubling its Adult 18-49 lead-in at 9:00 p.m. (+100%), ABC’s “Modern Family” gained 10% over the prior week and dominated its half-hour.

 

“Mixology” (9:31-10:00 p.m. – 4.6 million and 1.7/5 in AD18-49):

In the 9:30 p.m. half-hour, ABC’s “Mixology” retained 100% of its week-ago debut in Adults 18-49 and beat the second half-hour of NBC’s “L&O: SVU” by 6% (1.7/5 vs. 1.6/4).

 

Nashville (10:00-11:00 p.m. – 45.1 million and 1.5/4 in AD18-49):

During the 10:00 p.m. hour,Nashville” increased 15% over the prior week in Adults 18-49 to equal a 13-week high – since 12/4/13.Nashville” is ABC’s top percentage gainer this season via TV Playback, with originals spiking by 69% from L+SD to L+7 to average a 2.7 Adult 18-49 rating in the finals.

 

Thursday

ABC finished a strong second on Thursday night in Adults 18-49 (2.1/6), outdelivering Fox by 40% (1.5/5) and NBC by 91% (1.1/3). For the 2nd week in a row, the Net ranked No. 1 on the night in Adults 18-34 (tie) and key Women (W18-34/W18-49).

 

  • ABC’s “Scandal” (2.8/8) and “Grey’s Anatomy(2.6/7) were the Top 2 dramas of the night in Adults 18-49. In fact, “Scandal” is on track to finish as the week’s No. 1 broadcast drama.

 

Once Upon A Time in Wonderland” (8:00-9:00 p.m. – 3.3 million and 0.9/3 in AD18-49):

On its first telecast in 3 months (since 12/12/13) and facing “American Idol” for the first time, ABC’s “Once Upon a Time in Wonderland” returned up 13% in Adults 18-49 from its winter finale. From 8:00-9:00 p.m., the ABC freshman drama outdrew NBC’s comedies by 14% in Total Viewers (3.3 million vs. 2.9 million for “Community”/”Parks and Recreation”).

 

Grey’s Anatomy(9:00-10:00 p.m. – 8.2 million and 2.6/7 in AD18-49):

Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+189%), ABC’s “Grey’s Anatomy(2.6/7) once again won its hour, leading its nearest competition by 24% (“Two and a Half Men”/”The Crazy Ones” = 2.1/6).

 

“Scandal” (10:00-11:00 p.m. – 8.5 million and 2.8/8 in AD18-49):

Building on its “Grey’s” lead-in among Adults 18-49 at 10:00 p.m. (+8%), ABC’s “Scandal” (2.8/8) dominated the final hour of the night, beating CBS’ “Elementary” by 56% (1.8/5) and NBC’s “Parenthood” by 133% (1.2/4).  “Scandal” was Thursday’s No. 1 most-social TV program (310,485 tweets).

 

Friday

ABC won on Friday among Adults 18-49 (1.7/6) for the 2nd week in a row, beating original lineups on CBS by 121% (1.4/5) and NBC by 21% (1.3/4). In fact, the Network led its 6th consecutive non-Olympic Friday. ABC grew week to week in Adults 18-49 (+6%) for the 3rd week in a row to tie its strongest Friday this season.

 

  • ABC’s Shark Tank(2.1/7) and “20/20(1.8/6) continued to rank as Friday’s Top 2 TV programs in Adults 18-49.  ABC’s “20/20” was also the night’s No. 1 newsmagazine, beating out NBC’s “Dateline” in Total Viewers and key Adults (AD18-49/AD25-54).

 

Last Man Standing (8:00-8:31 p.m. – 6.4 million and 1.3/5 in AD18-49):

At 8:00 p.m., ABC’s “Last Man Standing” ranked No. 1 in its half-hour in Adults 18-49 (tie) and was up 8% week to week.

 

The Neighbors (8:31-9:00 p.m. – 3.6 million and 0.9/3 in AD18-49):

In the 8:30 p.m. half-hour, ABC’s “The Neighbors” once again finished as the No. 2 comedy of the night in Adults 18-49, behind only “Last Man Standing,” outdelivering Fox’s “Enlisted” by 29% (0.7/2 at 9:00 p.m.) and “Raising Hope” by 80% (0.5/2 at 9:30 p.m.).

 

Shark Tank (9:00-10:01 p.m. – 7.7 million and 2.1/7 in AD18-49):

Spiking over its lead-in by 133% at 9:00 p.m. in Adults 18-49, ABC’s “Shark Tank” outdelivered its closest broadcaster in the hour by 40% (2.1/7 vs. 1.5/5 – NBC’s “Grimm”). Shark Tank matched its 2nd-best Adult 18-49 number of the season. Season to date, “Shark Tank” is up double digits in Total Viewers (+12%) and Adults 18-49 (+10%) over the same point last year, tracking as the series’ best-ever season.

 

“20/20” (10:01-11:00 p.m. – 7.7 million and 1.8/6 in AD18-49):

For the 2nd week in row, ABC’s “20/20” dominated the 10 o’clock hour in Adults 18-49 (1.8/6), beating CBS’ “Blue Bloods” by 29% (1.4/5) and NBC’s “Hannibal” by 125% (0.8/3). The ABC newsmagazine also won the hour for the 2nd straight week in the key Adult 25-54 news demo. From dry cleaners, nail salons, and movie theaters, to baggage handlers and movers, “20/20” reported on shocking disclosures and secrets of their trades. “20/20” was up week to week in Total Viewers (+5%) and tied its 2nd-highest ratings this season in Adults 18-49 and Adults 25-54. Up for the 2nd year in a row, “20/20” is growing 19% in Total Viewers season to date and is on track to deliver its most-watched season in 4 years – since the 2009-10 season.

 

Sunday

With the mid-season return of “Once Upon a Time,” the series debut of “Resurrection” and the time-period premiere of “Revenge,” ABC led the pack on Sunday in Adults 18-49 (2.3/7), outdelivering all-original lineups on Fox by 35% (1.7/5) and CBS by 44% (1.6/5).  ABC’s “Resurrection” opened as Sunday’s No. 1 broadcast in both Total Viewers (13.9 million) and Adults 18-49 (3.8/10).

 

  • As “Once Upon a Time” returned up 26% in Adults 18-49, all 4 of ABC’s dramas with split-season schedules came back ahead of their Winter Finales:  “Grey’s” +15%, “Scandal” +6% and “Once Upon a Time in Wonderland” +13%.

 

  • Excluding only the “Oscars” and the “AMAs,” ABC marked its strongest Sunday this season in Total Viewers (8.2 million) and Adults 18-49 (2.3/7).

 

“Once Upon a Time” (8:00-9:00 p.m. – 7.7 million and 2.4/7 in AD18-49):

Returning for its first telecast in 3 months (since 12/15/13), ABC’s “Once Upon a Time” came back with strong increases in Total Viewers (+20%) and Adults 18-49 (+26%), hitting its best numbers since October - since 10/6/13 and 10/13/13, respectively.  In addition, the show was up over its performance on the same night last year in Total Viewers (+1%) and Adults 18-49 (+4%).

 

“Resurrection” (9:00-10:01 p.m. – 13.9 million and 3.8/10 in AD18-49):

Spiking over its lead-in by 6.2 million viewers and by 58% in young adults at 9:00 p.m. and gaining audience from start to finish, ABC’s “Resurrection” opened as TV’s top-rated mid-season drama in 2 years among Adults 18-49 (since 2/6/12), tying as the highest in more than 5 years (since 1/21/09). In addition, it was the 2013-14 Season’s 2nd-strongest drama opener in Total Viewers and Adults 18-49 (tied with “The Voice”-led “The Blacklist” in Adults 18-49 on 9/23/13), behind only CBS’ “Intelligence” coming out of “NCIS” (on 1/7/14) and the debut of ABC’s “S.H.I.E.L.D.” (on 9/24/13), respectively. In addition, the new show generated ABC’s largest audience with a series in the time period since January 2010 and its highest Adult 18-49 number since January 2011 – since 1/10/10 and 1/9/11, respectively.

 

Revenge (10:01-11:00 p.m. – 6.6 million and 1.9/5 in AD18-49):

Moving into the 10:00 p.m. hour, ABC’s “Revenge” was up double digits from its most recent telecast 2 months ago (on 1/19/14) in Total Viewers (+22%) and Adults 18-49 (+46%). In Adults 18-49, “Revenge” earned the show’s best number since early-October and delivered ABC’s top series rating in the slot since September 2012 – since 10/6/13 and 9/30/12, respectively.

 

WEEK NO. 24:   ADULTS 18-49            TOTAL VIEWERS

No.1   CBS 1.8      No.1 CBS     9,320,000

No.1   NBC 1.8      No.2 NBC     6,670,000

No.3   ABC 1.7      No.3 ABC     5,930,000

No.4   FOX 1.4      No.4 FOX     4,730,000

No.5   CW  0.6      No.5 CW      1,500,000

 

 

 

Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 03/04/14.

 
© 2014 Tribune Digital Ventures