ABC’s ‘Modern Family’ Tops ‘Idol’ by a Best-Ever 38% in Adults 18-49 to Rank as Wednesday’s #1 TV Show for the 3rd Straight Week

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via press notes:

For the 3rd straight week, ABC aired Wednesday’s #1 TV show in Adults 18-49, with Modern Family (3.3/10) continuing to increase its lead over Fox’s American Idol to a best-ever 38% (2.4/7), up from a 22% advantage the prior week and a 15% advantage two weeks ago.  Also outdelivering Idol on Wednesday, CBS’ Survivor was the #2 TV show of the night in Adults 18-49.


The Middle (8-8:30pm – 7.2 million and 1.9/7 in AD18-49):

Despite facing the first week of Daylight Savings Time at 8pm, ABC’s The Middle held even week to week in Adults 18-49.


Suburgatory (8:30-9pm – 5.2 million and 1.4/5 in AD18-49):

At 8:30pm, Suburgatory improved its half-hour year to year for ABC, up by 10% in Total Viewers over an original comedy on the same night last year (5.2 million vs. 4.7 million).


Modern Family (9-9:30pm – 9.1 million and 3.3/9 in AD18-49):

More than doubling its Adult 18-49 lead-in at 9pm (+136%), ABC’s Modern Family shot to the top of its half-hour and held even with its week-ago Fast Affiliate rating.


Mixology (9:30-10pm – 4.2 million and 1.5/4 in AD18-49):

In the 9:30pm half-hour, ABC’s Mixology retained 94% of its week-ago Fast Affiliate Adults 18-49 rating.  

Nashville (10-11pm – 4.9 million and 1.4/4 in AD18-49):

During the 10pm hour, Nashville was up slightly over its week-ago Fast Affiliate Total Viewer number and held steady in Adults 18-49.  Nashville is ABC’s top percentage gainer this season via TV Playback, with originals spiking by 69% on average from L+SD to L+7 to deliver a 2.7 Adult 18-49 rating in the finals.

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