‘Grey’s Anatomy’ Beats ‘American Idol’ Move to 9pm in Adults 18-49

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via press release:

ABC Thursday Prime (8-11pm – 6.1 million and 1.9/6 in AD18-49): For the 3rd week in a row, ABC ranked #1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

 

·         ABC’s Scandal (2.7/8) was the #2 TV show of the night Adults 18-49, behind only CBS’ top-rated The Big Bang Theory.

 

Once Upon a Time in Wonderland (8-9pm – 3.1 million and 0.8/3 in AD18-49): During the 8 o’clock hour, ABC’s Once Upon a Time in Wonderland retained 100% of its week-ago Fast Affiliate numbers in Total Viewers and Adults 18-49. From 8-9pm, the ABC freshman drama topped NBC’s comedies by 11% in Total Viewers (3.1 million vs. 2.8 million for Community/Parks and Recreation).

 

Grey’s Anatomy (9-10pm – 7.1 million and 2.3/7 in AD18-49):  Nearly tripling its Adult 18-49 lead-in at 9pm (+188%), ABC’s Grey’s Anatomy (2.3/7) continued to win its hour, beating Fox’s time period premiere of American Idol (+5% – 2.2/6). In fact in its shift 9pm, American Idol matched a series low for the 2nd week in a row among Adults 18-49.  In addition, Grey’s outdelivered American Idol by 19% in Adults 18-34 (1.9/7 vs. 1.6/6).

 

Scandal (10-11pm – 8.1 million and 2.7/8 in AD18-49):  Building on its Grey’s lead-in among Adults 18-49 at 10pm (+17%), ABC’s Scandal (2.7/8) towered over the final hour of the night, beating CBS’ Elementary by 59% (1.7/5) and NBC’s Parenthood by 125% (1.2/4). Scandal paced within 1-tenth of its week ago Fast Affiliate Adult 18-49 numberScandal was Thursday’s #1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up American Idol, which had 53,087 tweets.

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