NBC’s ‘The Voice’ & ‘The Blacklist’ Grow Versus Prior Telecasts

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The Voice March 17

via press note:

NBC dominated Monday in 18-49 among the Big 4 networks, taking 6 of 6 half-hours and winning the night by a 64% margin (with a 3.6 rating vs. ABC’s second-place 2.2).  NBC won the night among those networks in every key demo.
  • “The Voice” (4.0 rating, 12 share in adults 18-49, 13.3 million viewers overall from 8-10:01 p.m. ET,)  jumped week to week by 0.3 of a point or 8% in adults 18-49 (to a 4.0 rating from a 3.7), to rank #1 for the time period among the Big 4 networks by a 60% margin over ABC’s “Dancing With the Stars” premiere (4.0 vs. 2.5).  “The Voice” also outdelivered CBS’s comedy block by 82% (4.0 vs.2.2) and Fox’s dramas by 186% (4.0 vs. 1.4).  “The Voice” won the time period among the Big 4 in all other key demographics.  From its first half-hour to its fourth, “The Voice” grew by 0.7 of a point or 20% in 18-49 rating (to a 4.2 from a 3.5) and 15% or 1.8 million persons in total viewers (14.0 million vs. 12.2 million).
  • “The Voice” was the #1 telecast of the night on ABC, CBS, NBC and Fox in adults 18-49.
  • With its first telecast in two weeks, “The Blacklist” (2.8/8 in adults 18-49, 11.1 million viewers overall from 10:01-11 p.m. ET) grew 4% in 18-49 versus its prior telecast (to a 2.8 from a 2.7 on March 3), to dominate the time period by a 56% margin among ABC, CBS and NBC in 18-49 (2.8 vs. 1.8 for ABC’s #2 “Castle”).  “The Blacklist” is also #1 in the hour among those nets in every other key measure.  Versus NBC’s averages in the time period last season, “The Blacklist” was up 40% in 18-49 (2.8 vs. 2.0, L+SD, non-sports) and up 94% in total viewers (11.121 million  vs. 5.746 million).
  • “The Blacklist” captured its second-best 18-49 rating since Dec. 2, trailing over that span only a 3.1 on Feb. 24.
  • L+7 TIME-SHIFTING: The Feb. 24 “Blacklist” grew by 6.4 million viewers in “live plus seven day” results (to 17.5 million from 11.2 million) and was up 47%or 1.92 rating points in 18-49 (to a 5.01 from a 3.09).  In 18-49, the Feb. 24 “Blacklist” rose to the #1 rating of the week for broadcast dramas in L+7 18-49 ratings, moving ahead of “Scandal” (5.01 vs. 4.92), which had prevailed in next-day L+SD results (3.35 vs. 3.09).
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