via press release:
Finale of “TV’s #1 Most-Tweeted Telecast of 2014 and the #4 Most-Tweeted Series Telecast in TV History, With Nearly 1.5 Million Tweets” Is
Hits Season Highs Across Target Demos, Ranking as Cable TV’s #1 Series at 8PM
for its 58th-Original Telecast in Viewers 12-34 and 95th in Females 12-34
Boasting season highs across all target demos, the spring finale of social media juggernaut, “ ,” (8:00 – 9:01 p.m.) became the #1 most-tweeted series telecast of 2014 to date – and the #4 most-tweeted series telecast in TV history – amassing nearly 1.5 million tweets (43 share) by nearly 411,000 unique contributors, peaking at a max rate of 37,000 tweets per minute. Impressively, the series now accounts for the Top 6 most-tweeted TV series telecasts on record, with 9 original episodes accruing over 1 million tweets.
Jenn Deering Davis, Co-Founder of Union Metrics, said: "In the three years we've been tracking tweets about the ‘,’ it's shown incredible growth - it's now up to nearly 2 million tweets a day during peak episodes like last night's finale. ‘Pretty Little Liars’ has built one of social media's most engaged TV audiences, who flock to Twitter in droves every new episode to discuss live what they see on screen, both with each other and with the cast themselves, as they did last night."
- “Pretty Little Liars” beat the recent season premiere of AMC’s “ ” (2/9/14) by a considerable 17% (1.454 million tweets vs. 1.240 million tweets), and in fact, was the most-tweeted TV series telecast since its Summer 2013 finale (8/27/13), which remains the #1 most-tweeted telecast in TV history.
- At 8 o’clock, “Pretty Little Liars” stood as cable TV’s #1 telecast in the hour for its 95th-consecutive original telecast in Females 12-34 (1.8 million/4.0 ) – every telecast since its June 2010 series launch – 47th in Adults 18-34 (1.3 million/1.9 rating), 54th in Women 18-34 (1.1 million/3.1 rating), 50th in Women 18-49 (1.4 million/2.1 rating) and 58th in Viewers 12-34 (2.1 million/2.3 rating). Moreover, it hit a near season high in Total Viewers (3.1 million), standing as cable TV’s #1 telecast in the hour.
- The “Pretty Little Liars” finale was Tuesday’s #1 TV telecast in Females 12-34, cable TV’s #1 telecast in Adults 18-34, Women 18-34, Women 18-49 and Viewers 12-34, and the #3 cable TV telecast in Total Viewers.
- Based on available full-week DVR viewing numbers, “Pretty Little Liars” soars by nearly
1.3 million Total Viewers to 3.8 million (vs. 2.5 million) and by nearly 1 million key demo viewers to 2.1 million Adults 18-49 (vs. 1.3 million) and to 2.5 million Viewers 12-34 (vs. 1.7 million).
Source: NTI, 3/18/14, Live + Same Day. PLL L+7 ratings: 1/7/14-2/25/14; Social Media Sources: SocialGuide/Nielsen Twitter TV ratings.