ABC Wins Thursday with ‘Scandal’ and ‘Grey’s Anatomy’ Growing Week to Week
via press note:
ABC Thursday Prime (8-11pm – 6.8 million and 2.0/6 in AD18-49): ABC won Thursday in Adults 18-49 (2.0/6), with Scandal (2.9/9) and Grey’s (2.4/7) finishing as the night’s Top 2 TV shows, as both shows were up week to week. In addition, the Net ranked #1 for the 4th week in a row in Adults 18-34 and key Women (W18-34/W18-49).
Once Upon a Time in Wonderland (8-9pm – 3.5 million and 0.8/3 in AD18-49): During the 8 o’clock hour, ABC’s Once Upon a Time in Wonderland was up 9% in Total Viewers and retained 100% of its week-ago Adult 18-49 number. It was the show’s most-watched telecast since November – since 11/21/13. From 8-9pm, the ABC freshman drama topped NBC’s comedies by 6% in Total Viewers (3.5 million vs. 3.3 million for Community/Parks and Recreation).
Grey’s Anatomy (9-10pm – 8.0 million and 2.4/7 in AD18-49): Tripling its Adult 18-49 lead-in at 9pm (+200%), ABC’s Grey’s Anatomy (2.4/7) once again won its hour, increasing its winning advantage over Fox’s American Idol (1.9/6) to 26% (up from a 5% advantage the prior week). In fact falling below a 2.0 Adult 18-49 rating for the first time ever, American Idol delivered another all-time low. Grey’s was up week to week in Total Viewers (+8%) and Adults 18-49 (+4%).
Scandal (10-11pm – 8.9 million and 2.9/9 in AD18-49): Building on its Grey’s lead-in among Adults 18-49 at 10pm (+21%), ABC’s Scandal (2.9/9) more than doubled its drama competition in the hour, beating NBC’s Parenthood by 142% (1.2/4). Growing week to week in Total Viewers (+9%) and Adults 18-49 (+4%), Scandal posted its best numbers since its mid-season return in February (on 2/27/14). In addition, the show was up over its year-ago telecast (8.5 million and 2.7/8 on 3/21/13) by 5% in Total Viewers and by 7% in Adults 18-49.
- Scandal continues to rank as the most social series on Thursday night (broadcast/cable) with 440,273 tweets last night, up +37% over last week. Season to date, Scandal has amassed over 5 million tweets, making it ABC’s most social series this season.