The CW’s ‘The Vampire Diaires’ Was Number 1 at 8PM in Women 18-34
via press release:
THE VAMPIRE DIARIES returned last night, rising +10% in A18-34 (1.1/4), +14% in W18-34 (1.6/6), +15% in W18-49 (1.5/5), +2% in total viewers (2.24M), and flat in A18-49 (1.0/3) versus its last original episode on 3/6/14.
THE VAMPIRE DIARIES was #1 in the hour among W18-34, and tied for #2 in A18-34 in the hour.
It was THE VAMPIRE DIARIES highest rated episode in W18-34 and W18-49 since 1/23.
REIGN also gained week to week, +10% in total viewers (1.64M), +50% in A18-34 (0.6/2) and W18-34 (0.9/3), +40% in A18-49 (0.7/2) and up +43% in W18-49 (1.0/3).
Versus BEAUTY AND THE BEAST in the same time period last year, REIGN is up +20% in A18-34, +50% in W18-34, +17% in A18-49 and +23% in W18-49.
The CW’s Thursday night is up +8% in W18-34 (1.3/4), +12% in A18-49 (0.9/3), and flat in A18-34 (0.8/3) versus two weeks ago when both series were in original episodes.