NBC’s ‘Community’ Hits High Since January in Adults 18-49

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Community March 20 2014

via press note:

  • “Community” (1.1/4 in adults 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET) rose to its highest 18-49 rating since Jan. 30 (1.1, and matched its highest since Jan. 9).  In total viewers, it was the top “Community” since Jan. 9.  Week to week, “Community” was up 10% in 18-49 rating (to a 1.1 from a 1.0) and up 25% in total viewers (3.456 million vs. 2.773 million).
  • In adults 18-34, “Community” finished within a tenth of a rating point of #1 in the time period among the Big 4 nets (1.0 rating vs. a 1.1 for “Hell’s Kitchen”), pending updates.
  • “Parks and Recreation” (1.2/4 in 18-49, 3.1 million viewers overall from 8:30-9:01 p.m. ET) is up a tenth of a rating point in adults 18-49 versus last week’s preliminary 1.1 in these fast nationals and is even with last week’s 1.2 in official nationals.  In total viewers, “Parks” was up week to week by 14% to deliver its biggest audience since Jan. 9. “Parks” built on its “Community” lead-in by 9% in 18-49.
  • In adults 18-34, “Parks” finished within a tenth of a rating point of #1 in the time period among ABC, CBS, NBC and Fox (1.1 rating vs. a 1.2 for “Hell’s Kitchen”), pending updates.
  • Despite airing an encore telecast this week, “Hollywood Game Night” (0.9/3 in 18-49, 2.9 million viewers overall from 9:01-10 p.m.) finished within a tenth of last week’s 18-49 rating (1.0/3) and was up 2% in total viewers (2.949 million vs. 2.891 million).  From its first half-hour to its second, “HGN” grew by 11% in 18-49 rating (to a 1.0 from a 0.9).
  • “Parenthood” (1.2/4 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) aired following an encore “Hollywood Game Night” for the first time, but still matched last week’s 18-49 rating, equaling the show’s high since Jan. 23, and was up 8% in total viewers (4.176 million vs. 3.874 million) to the biggest “Parenthood” overall audience since that same Jan. 23 telecast.
  • Despite the 10 p.m. hour, “Parenthood” held steady or grew from half-hour to half-hour in every key measure, including gains of 8% in adults 18-49 (to a 1.3 rating from a 1.2), 7% in adults 25-54 (1.6 vs. 1.5) and 25% in adults 18-34 (1.0 vs. 0.8).
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