TV Ratings Saturday: NCAA Basketball Tournament Wins, 'Nightline Prime' & '20/20 Saturday' Fall, 'Dateline Saturday Night Mystery' Flat

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March 23rd, 2014

Wisconsin Oregon

Scoreboard CBS NBC ABC FOX
Adults 18-49: Rating/Share 1.9/6 0.8/3 0.5/2 0.3/1
Total Viewers (million) 5.987 4.818 2.387 1.225

CBS was number one with adults 18-49 and with total viewers.

Note: CBS's telecast of the NCAA Championship Tournament aired live and is subject to more than the typical adjustments in the final ratings.

 On CBSnight three of the NCAA Basketball Tournament scored a preliminary 1.8 adults 18-49 rating, even with last year's preliminary rating, From 10-10:30PM it earned a 2.9 adults 18-49 rating,   48 Hours earned a 1.2 from 10:30-11PM, up 300 percent from last week's 0.4 adults 18-49 rating.

On NBC,  Dateline Saturday Night Mystery matched last week's 0.8 adults 18-49 rating.

On ABC,  Nightline Prime notched a 0.3 adults 18-49 rating down 57 percent  from a 0.7 for last week's premiere. 20/20 Saturday earned a 0.7 down  36 percent from last week's 1.1 adults 18-49 rating.  


Broadcast primetime ratings for March 22, 2014 

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 CBS NCAA Basketball Tournament (8-10PM) - Live 1.8/6 5.76
NBC Dateline Saturday Night Mystery (8-10PM) 0.8/3 5.30
ABC Marvel  Studios: Assembling A Universe - R 0.4/1 1.72
FOX Almost Human - R 0.3/1 1.35
9:00 ABC Nightline Prime 0.3/1 1.50
FOX The Following - R 0.3/1 1.10
10:00 CBS NCAA Basketball Tournament - Live 2.9/9 8.92
ABC 20/20 0.7/2 3.95
NBC Crisis-R 0.7/3 3.85
10:30 CBS 48 Hours 1.2/4 3.97

Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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