‘Dancing With the Stars’ Delivers Stronger Premiere Retention Year to Year

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.


via press release:

ABC Monday Prime (8-11pm – 12.8 million and 2.1/6 in AD18-49):  ABC was Monday’s most-watched network for the 2nd week in a row, outdrawing NBC with The Voice and Blacklist by 6% (12.8 million vs. 12.1 million).   The Net earned second place in Adults 18-49 (2.1/6), leading CBS’ all-original lineup by 5% (2.0/6) and Fox’s original dramas by 50% (1.4/4).


Dancing with the Stars (8-10pm – 14.3 million and 2.2/6 in AD18-49):  From 8-10pm opposite competition including the penultimate episode of How I Met Your Mother, ABC’s Dancing with the Stars stood as Monday’s most-watched TV show for the 2nd straight week, outdrawing NBC’s The Voice in head-to-head competition by 13% (14.3 million vs. 12.6 million).  Among Adults 18-49 in the time period, ABC’s DWTS (2.2/6) beat Fox’s original dramas by 57% (Bones/The Following = 1.4/4) and finished within 2-tenths of a rating point of CBS’ 2-hour comedy block (2.4/7).  DWTS showed stronger retention from Week 1 to Week 2 than it did last Spring in Total Viewers (93% vs. 85%) and Adults 18-49 (85% vs. 75%).


Castle (10-11pm – 9.8 million and 1.7/5 in AD18-49):  ABC’s Castle took second place during the 10 o’clock hour, outdelivering CBS’ Intelligence by 4.8 million viewers (9.8 million vs. 5.0 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/3).   Castle paced within 1-tenth of an Adult 18-49 rating point week to week and was up 6% in Adults 18-34.

blog comments powered by Disqus