‘Dancing With the Stars’ Delivers Stronger Premiere Retention Year to Year

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D

via press release:

ABC Monday Prime (8-11pm – 12.8 million and 2.1/6 in AD18-49):  ABC was Monday’s most-watched network for the 2nd week in a row, outdrawing NBC with The Voice and Blacklist by 6% (12.8 million vs. 12.1 million).   The Net earned second place in Adults 18-49 (2.1/6), leading CBS’ all-original lineup by 5% (2.0/6) and Fox’s original dramas by 50% (1.4/4).

 

Dancing with the Stars (8-10pm – 14.3 million and 2.2/6 in AD18-49):  From 8-10pm opposite competition including the penultimate episode of How I Met Your Mother, ABC’s Dancing with the Stars stood as Monday’s most-watched TV show for the 2nd straight week, outdrawing NBC’s The Voice in head-to-head competition by 13% (14.3 million vs. 12.6 million).  Among Adults 18-49 in the time period, ABC’s DWTS (2.2/6) beat Fox’s original dramas by 57% (Bones/The Following = 1.4/4) and finished within 2-tenths of a rating point of CBS’ 2-hour comedy block (2.4/7).  DWTS showed stronger retention from Week 1 to Week 2 than it did last Spring in Total Viewers (93% vs. 85%) and Adults 18-49 (85% vs. 75%).

 

Castle (10-11pm – 9.8 million and 1.7/5 in AD18-49):  ABC’s Castle took second place during the 10 o’clock hour, outdelivering CBS’ Intelligence by 4.8 million viewers (9.8 million vs. 5.0 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/3).   Castle paced within 1-tenth of an Adult 18-49 rating point week to week and was up 6% in Adults 18-34.

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