Disney Channel Wins Total Day for the 145th-Straight Week Among Target Kid 6-11 and Tween 9-14 Demographics

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sofia-the-first02

via press release:

Disney Channel Wins Total Day for the 145th-Straight Week Among

Target Kid 6-11 and Tween 9-14 Demographics

 

24-Hour Disney Junior channel is TV’s #1 Preschool-Devoted Network

for the 51st-Straight Week in Total Viewers and Kids 2-5; 1Q14 to Date,

“Sheriff Callie’s Wild West,” “Mickey Mouse Clubhouse” and “Sofia the First”

Are the Top 3 Series Across Preschooler TV Networks in Kids 2-5

 

Disney Channel: Total Day and Prime Highlights

 

For the week of March 17, 2014, Disney Channel stood as TV’s #1 Total Day network for the 145th-consecutive week among both Kids 6-11 (416,000/1.7 rating) and Tweens 9-14 (401,000/1.7 rating) – dates back to week of 6/13/11.

 

  • Competitively, Disney Channel out-delivered Nickelodeon by 5% in Kids 6-11 (416,000 vs. 397,000) and by 51% in Tweens 9-14 (401,000 vs. 266,000).

 

In Prime, Disney Channel was cable TV’s #1 network for the 462nd-consecutive week among Kids 6-11 (684,000/2.9 rating – 8+ years) and 198th-straight week among Tweens 9-14 (662,000/2.7 rating – 3+ years).

 

24-Hour Disney Junior channel

 

One week ahead of its 1st anniversary as a publicly-rated network, 24-hour Disney Junior channel ranked as TV’s #1 preschool-devoted Total Day network for the 51st week in a row among Total Viewers (390,000), Kids 2-5 (203,000/1.3 rating) and Boys 2-5 (107,000/1.3 rating) – each week since 4/1/13 for the 34th in Girls 2-5 (96,000/1.3 rating) and 39th in Women 18-49 (72,000).

 

With one week remaining in 1Q14, Disney Junior channel is home to the Top 3 series across preschool-dedicated TV networks across target demos with Sheriff Callie’s Wild West,” “Mickey Mouse Clubhouse” and “Sofia the First” (varied order):

 

  • For the week, Disney Junior channel exceeded Nick Jr. for the 51st week running in Kids 2-5 (+19% – 203,000 vs. 170,000) and Boys 2-5 (+29% – 107,000 vs. 83,000), 34th in Girls 2-5 (+10% – 96,000 vs. 87,000), 39th in Women 18-49 (+7% – 72,000 vs. 67,000) and for the 50th time in the previous 51 weeks in Total Viewers (+13% – 390,000 vs. 344,000 – Nick Jr. tied for #1 during week of 6/3/13).

 

  • For the week, Disney Junior channel outshined Sprout by hefty triple-digit margins for the 51st-straight week among Total Viewers (+179% – 390,000 vs. 140,000), Kids 2-5 (+233% – 203,000 vs. 61,000), Girls 2-5 (+174% – 96,000 vs. 35,000) and Boys 2-5 (+312% – 107,000 vs. 26,000) and by at least double digits for 51st week running in Women 18-49 (+112% – 72,000 vs. 34,000).

 

Source: NTI, U.S. ratings. Week of 3/17/14-3/23/14, Live + Same Day. 1Q14 to date: 12/30/13-3/23/14, most current; Pre-K series ranks based on regularly scheduled series. Streaks include ties based on rating.

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