Nickelodeon Continues Ratings Momentum as ‘SpongeBob SquarePants’, ‘Sanjay and Craig’ and ‘Breadwinners’ Sweep with Kids 2-11
via press release:
Nickelodeon Continues Ratings Momentum as SpongeBob SquarePants, Sanjay and Craig and Breadwinners Sweep with Kids 2-11; Sam & Cat is Number-One Live-Action Series with Kids 2-11
PAW Patrol, Wallykazam! and Bubble Guppies Top with Kids 2-5
NEW YORK – March 25, 2014 – Nickelodeon closed the week (3/17/14-3/23/14) as the number-one basic cable network in total day with K2-11 (2.8/899K) and total viewers (1.7M). This week marks the net’s 11th straight weekly win, with ratings being bolstered by programming hits across animation, live-action and preschool.
Nick landed the top three animated programs for the week with SpongeBob SquarePants, Sanjay and Craig and Breadwinners, respectively. SpongeBob SquarePants also was the top show with Kids 2-11 (4.8/1.5M) and was the number-one kids’ program with total viewers (3M total viewers). Sanjay and Craig came in second averaging a 4.5/1.5M K2-11, while Breadwinners secured the third spot averaging a 4.2/1.3M K2-11.
Sam & Cat is the week’s number-one live-action series with Kids 2-11. It averaged a 4.2/1.3M K2-11 and scored 2.6M total viewers.
Nickelodeon also scored a weekly win with its hit preschool slate, which took the top three spots with Kids 2-5. PAW Patrol led the group averaging a 7.6/946K (up +33% versus a year ago), Wallykazam! placed second with a 7.2/893K (+24%) rating and Bubble Guppies rounded out the trio averaging a 6.6/822K (+29%).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).