Telenovela ‘Lo Que Vida Me Robó’ Helped Univision Rank as the #3 Broadcast Network Among Adults 18-34 M-F 9-10 p.m.

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via press release:

Telenovela “Lo Que Vida Me Robó” Helped Univision Rank as the #3 Broadcast Network Among Adults 18-34 M-F 9-10 p.m.

 

In All Primetime, Univision Ranked #4 or Higher on Six Consecutive Nights

 

Univision Broadcast Prime Highlights Week of March 17, 2014 to March 23, 2014

 

·         On six consecutive nights (Tue-Sun), Univision ranked #4 or higher in primetime versus the English-language broadcast networks (ABC, CBS, NBC, or FOX).

 

·         On Monday night, Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-49 and Adults 18-34.

 

·         On Tuesday night, Univision ranked as the #4 broadcast network among both Adults 18-49 and Adults 18-34.  Univision out-delivered FOX among Adults 18-49 and ABC among Adults 18-34.  Univision’s entire primetime lineup ranked among the top 20 programs for both Adults 18-49 and Adults 18-34.  

·         On Wednesday night, Univision ranked as the #3 broadcast network among Adults 18-34, out-delivering ABC and NBC.  Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-49 and Adults 18-34.   

 

·         On Thursday night, Univision ranked as the #3 broadcast network among both Adults 18-49 and Adults 18-34, out-delivering CBS and NBC in both demographics.  Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-49 and Adults 18-34.

 

·         On Friday night, Univision ranked as the #4 broadcast network among both Adults 18-49 and Adults 18-34, out-delivering FOX in each demographic.  Univision’s entire primetime lineup ranked among the top 15 programs for Adults 18-34 and Adults 18-49.

 

·         On Saturday night, airing the second half of Liga Mexicana match “America/VeraCruz” followed at 9 p.m. by a two hour edition of “Sabado Gigante” (Giant Saturday) helped Univision rank as the #2 broadcast network among Adults 18-34 and #3 among Adults 18-49, out-delivering ABC in each demographic.  “Sabado Gigante” attracted 782,000 Adults 18-49, +12% growth over the prior week.

 

·         On Sunday night, Univision ranked as the #4 broadcast network among Adults 18-34, out-delivering NBC. 

 

ü  At 7p.m., “Aqui y Ahora” (Here and Now) saw growth over the prior week among Adults 18-34 (266,000, +30%).

 

ü   Airing 8-10:05 p.m., “Nuestra Belleza Latina” (Our Latin Beauty) saw growth over the prior week among Total Viewers 2+ (2.7 Million, +4%), Adults 18-49 (1.3 Million, +9%), and Adults 18-34 (626,000, +19%).  The show also helped Univision rank as the #4 broadcast network for the time period among Adults 18-34.    

 

ü   Following “Nuestra Belleza Latina” at 10:05 p.m., “Sal y Pimienta” (Salt and Pepper) saw growth over the prior week among Adults 18-34 (487,000, +16%).  The show also helped Univision rank as the #3 broadcast network for the time period among Adults 18-34.     

 

·         Univision’s 8 p.m. telenovela “Por Siempre Mi Amor” (Forever Yours) saw growth over the prior week among Total Viewers 2+ (2.3 Million, +2%), Adults 18-49 (1.1 Million, +7%), and Adults 18-34 (486,000, +8%).

 

·         Univision’s 9 p.m. telenovela “Lo Que Vida Me Robó” (What Life Took From Me) helped Univision rank as the #3 broadcast network for the hour (M-F) among Adults 18-34 and #4 among Adults 18-49.  The telenovela saw growth over the prior week among Total Viewers 2+ (3.6 Million, +3%), Adults 18-49 (1.8 Million, +3%), and Adults 18-34 (830,000, +5%).

 

·         Univision’s 10 p.m. telenovela “Qué Pobres Tan Ricos” (The Poor, Rich Family) saw growth over the prior week among Total Viewers 2+ (2.7 Million, +3%), Adults 18-49 (1.4 Million, +3%), and Adults 18-34 (670,000, +8%).

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