‘The Voice’ is #1 for the Night in Adults 18-49; ‘The Blacklist’ Captures Top Rating Since February 24

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via press release: 

NBC won Monday in 18-49 among the Big 4 networks in every key demo — adults, men and women 18-34, 18-49 and 25-54 — led by the #1 show of the night, “The Voice,” and the top-rated “Blacklist” since Feb.24.  NBC’s 18-49 margin for the night in 18-49 is 62% (3.4 vs. a 2.1 for #2 ABC).

 

  • “The Voice” (3.6 rating, 10 share in adults 18-49, 12.6 million viewers overall from 8-10:01 p.m. ET,)  ranked #1 for the night in adults 18-49 and won the time period among ABC, CBS, NBC and Fox in every key demo – adults, men and women 18-34, 18-49 and 25-54. “The Voice” won the time period in 18-49 among the Big 4 nets by a 50% margin over CBS’s second-place comedy block (with a 3.6 rating vs. a 2.4) and also topped ABC’s week two of “Dancing With the Stars” by  64% (3.6 vs. 2.2) and Fox’s dramas by 157% (3.6 vs. 1.4).  From its first  half-hour to its fourth, “The Voice” grew by 18% or 0.6 of a point in adults 18-49 (to a 3.9 from a 3.3) and by 1.2 million persons in total viewers (13.2 million vs. 12.0 million).

 

  • “The Blacklist” (2.9/8 in adults 18-49, 11.0 million viewers overall from 10:01-11 p.m. ET) dominated its time period by a 71% margin among ABC, CBS and NBC in 18-49 (2.9 vs. 1.7 for ABC’s #2 “Castle”).  In fact, “The Blacklist” is currently matching the combined ratings in the time period of “Castle” and CBS’s “Intelligence” (1.2).  “The Blacklist” is also #1 in the hour among those nets in every other key measure.  Versus NBC’s averages in the time period last season, “The Blacklist” is up 45% in 18-49 (2.9 vs. 2.0, L+SD, non-sports) and up 92% in total viewers (11.030 million  vs. 5.746 million).

 

  • Week to week, “The Blacklist” is up 7% in adults 18-49 (to a 2.9 rating from a  2.7) to score its top rating since Feb. 24 and its second-best since Dec. 2.  In total viewers, “Blacklist” is currently up slightly week to week (11.030 million vs. 10.969 million) to its biggest overall audience since Feb. 24, pending updates.

 

  • L+7 Time-Shifting: The March.3 “Blacklist” grew by 5.9 million viewers in “live plus seven day” results (to 16.9 million from 11.0 million) and was up 72%or 1.93 rating points in 18-49 (to a 4.62 from a 2.69).
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