via press release:
SYFY’S NEW COMPETITION SERIES JIM HENSON’S CREATURE SHOP CHALLENGE BECOMES NETWORK’S HIGHEST RATED UNSCRIPTED PREMIERE AMONG ADULTS 25-54 SINCE SUMMER 2013
DESIGNS MORE THAN 1.1 MILLION TOTAL VIEWERS
NEW YORK – March 26, 2014 – Syfy’s new critically-acclaimed competition series Jim Henson’s Creature Shop Challenge became the channel’s highest-rated unscripted premiere among Adults 25-54 (628K) since July 2013 during its telecast on Tuesday, March 25.
From 10-11PM (ET/PT), the series averaged 1.12 million total viewers and 585K Adults 18-49, while proving especially strong among women demographics.
Jim Henson’s Creature Shop Challenge was Syfy’s highest-rated Tuesday night reality premiere ever among Women 25-54 (322K).
The series also performed across digital and social platforms:
· The series earned a total of 29K page views, 7K uniques and 19K video streams on Syfy.com on the day of its premiere, ranking as the #1 show site yesterday and among Syfy.com’s top five unscripted series premieres since 2013 across most key traffic metrics.
· Boosted by a live tweet with host Gigi Edgley and judge Kirk R Thatcher, Jim Henson’s Creature Shop Challenge became the #1 trending topic on Twitter and Facebook, trending throughout the episode’s air. The series was among Syfy’s top 10 most social unscripted series premieres ever in unique authors (2K), tweets (3K) and tweets per unique (1.8).
· The series starts its first season with 19K Facebook Fans; the highest Facebook fan base ever for any Syfy original unscripted series on the day of its premiere.
Jim Henson’s Creature Shop Challenge continues with an all-new episode focused on the Henson classic, The Dark Crystal, on Tuesday, April 1 at 10 PM ET/PT. In the episode, “Return of the Skeksis,” the creature designers enter the Creature Shop ecstatic to find themselves face-to-face with three original Skeksis, the villainous creatures from the film. Host Gigi Edgley and Head Judge Brian Henson deliver the Creature Brief – to design, build and bring to life original Skeksis that have been banished to an inhospitable environment. Designers work in teams of three to sculpt, paint, mechanize, and costume their Skeksis before moving to the legendary Henson Sound Stage for a screen test featuring original props from the movie and the actual “Dark Crystal” itself. Creature Shop Fabrication Supervisor Julie Zobel serves as Master for the episode and guides the designers throughout their build.
The nine creature designers still in the competition are: Russ Adams of Ogden, UT; Ben Bayouth of Woodland Hills, CA; Robert Bennett of Orlando, FL; Jake Corrick of Belle Vernon, PA; Melissa Doss of Big Bear, CA; Ivonne Escoto of Los Angeles, CA; Tina Roland of Doylestown, PA; Lex Rudd of Guerneville, CA; and Josh Smith of Minot, ND.
Jim Henson’s Creature Shop Challenge is a production of The Jim Henson Company. Brian Henson serves as executive producer with his sister Lisa Henson, the company’s CEO. Also executive producing Jim Henson’s Creature Shop Challenge are Joseph Freed (Little People Big World, Rachael Ray) and Rob Bagshaw (Paradise Hotel, Top Chef Masters, Project Runway All Stars).
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)