via press release:
to Launch "Cone Zone" Mobile Experience During Week of Shows in Dallas
Trip to Dallas Marks Second Year in a RowHas Travelled to the
Host City of the NCAA Division I Men’s Basketball Final Four®
When TBS'sdescends upon Dallas for a week of shows in the host city of this year’s NCAA Men’s Final Four®, the show will bring with it a spectacular mobile experience for fans. Making multiple stops at Dallas events during the week of March 31 – April 6, the "Cone Zone" will be a -style Airstream trailer packed with things to see and do. Fans will have the opportunity to ride a mechanical bull, peruse a gallery of Texas-themed fan art, or even sit on the set via a green-screen photo opportunity. The "Cone Zone" experience will also include a lounge area with AT&T charging stations, Coke Zero™ sampling, music from The Latin House Kings, "Clueless Gamer" video-game kiosks and more. In addition, the man himself – Conan O'Brien – may pop up at the "Cone Zone" at various times during the week.
While in Dallas, CONAN will tape the shows at the historic Majestic Theater, which has hosted such legendary comics as Bob Hope and Mae West. CONAN's guests during his week in Dallas include Adam Sandler, Seth Rogen, Simon Helberg and Charles Barkley, along with musical guests and a few surprise appearances. In addition, AT&T will bring fans special segments and exclusive content from his Dallas shows via an innovative 360-degree camera, enabling viewers to see CONAN like never before. This marks the fourth time TBS’s late night show CONAN will travel away from Los Angeles for a week of broadcasts.
The "Cone Zone" will be located at Dallas' Main Street Garden from March 31 – April 3 before travelling to the CONAN Coke Zero™ Music Series at House of Blues, followed April 4-6 by the NCAA March Madness® Musical Festival™ at Reunion Park. A complete schedule is included below.
"The 'Cone Zone' is a great way for CONAN fans to welcome the hit show to Dallas and get in on the amazing amounts of fun to be had all week long," said Jeff Gregor, chief marketing officer for TBS, TNT and Turner Classic Movies (TCM). "We look forward to getting to know our Texas fans up close at the 'Cone Zone.'"
Fun & Excitement at the "Cone Zone"
The following is a rundown of what fans will get to enjoy at the "Cone Zone":
- Gallery of Texas-themed CONAN fan art
- Green screen allowing fans to have their pictures taken sitting across the desk from Conan O'Brien
- A CONAN-style mechanical bull
- Lounge area with AT&T charging stations
- Music from The Latin House Kings
- "Clueless Gamer" video game kiosks
- Coke Zero samples
- CONAN-themed basketball hoop & activities
- Free CONAN tchotchkes
- Possible appearances by Conan O'Brien
The "Cone Zone" Schedule & Locations
Monday, March 31-Thursday, April 3
2-8 p.m. – Main Street Garden
Thursday, April 3
8 p.m.-Midnight – CONAN Coke Zero Music Series at the House of Blues
Friday, April 4 – Sunday, April 6
NCAA March Madness Music Festival at Reunion Park
Complete details, including performances and times at www.ncaa.com/musicfest.