ABC Claims Thursday's Top 2 Series as Each of its Dramas Grow in Adults 18-49

Categories: Network TV Press Releases

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March 28th, 2014


via press release:

ABC Thursday Prime (8-11pm – 6.8 million and 2.2/7 in AD18-49): ABC finished a strong #2 on Thursday to CBS with NCAA Basketball Semifinals, beating Fox by 15% in Total Viewers (6.8 million vs. 5.9 million) and by 29% in Adults 18-49 (2.2/7 vs. 1.7/5).  ABC’s Scandal and Grey’s stood as the night’s Top 2 TV series in Total Viewers and Adults 18-49, as both shows were up for the 2nd week with young adults. In addition, the Network ranked #1 for the 5th straight Thursday with key Women (W18-34/W18-49).


·         ABC was up for the 2nd week in Adults 18-49 (+5%) to deliver its best Thursday in 1 month – since 2/27/14.


Once Upon a Time in Wonderland (8-9pm – 3.3 million and 0.9/3 in AD18-49): During the 8 o’clock hour, ABC’s Once Upon a Time in Wonderland was up 13% in Adults 18-49 to a 3-week high – since 3/6/14.


Grey’s Anatomy (9-10pm – 8.1 million and 2.5/7 in AD18-49):  Nearly tripling its Adult 18-49 lead-in at 9pm (+178%), ABC’s Grey’s Anatomy (2.5/7) was once again the top-rated series in its hour, beating Fox’s American Idol into the debut of Surviving Jack by 56% (1.6/5). Fox’s American Idol delivered another all-time low 1.9 Adult 18-49 rating and the debut of Surviving Jack fell to a 1.3 rating.  Grey’s was up for the 2nd week in a row among Adults 18-49 (+4%).


Scandal (10-11pm – 8.8 million and 3.1/9 in AD18-49):  Building on its Grey’s lead-in among Adults 18-49 at 10pm (+24%), ABC’s Scandal (3.1/9) more than doubled its drama competition in the hour, beating NBC’s Parenthood by 121% (1.4/4). Growing for the 2nd week in Adults 18-49 (+7%), Scandal posted its best numbers since its mid-season return in February (on 2/27/14). In addition, the hit ABC drama grew by double-digits over its year-ago telecast (8.0 million and 2.6/7 on 3/28/13) in Total Viewers (+10%) and Adults 18-49 (+19%).  Up by 39% season to date in Adults 18-49, ABC’s Scandal is TV’s fastest growing returning series.

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