TV Ratings Thursday: ‘Parenthood’ & ‘Scandal’ Rise, ‘The Vampire Diaries’ Hits Series Low + ‘Surviving Jack’ Makes Low Debut
|Adults 18-49: Rating/Share||2.5/8||2.2/7||1.7/5||1.2/4||1.0/3||0.7/2|
|Adults 18-34: Rating/Share||2.0/7||1.7/6||1.3/5||0.8/3||0.9/3||0.6/2|
|Total Viewers (million)||7.791||6.757||5.887||4.252||2.613||1.608|
CBS was number one with adults 18-49 and with total viewers.
Note: CBS aired live coverage of the NCAA Tournament. Due to the nature of live sports programming, the ratings are likely to be adjusted in the finals.
On CBS, coverage of the NCAA Tournament earned a preliminary 2.5 adults 18-49 rating, up two tenths from last year’s coverage (both preliminary and final). Expect adjustments to this number in the finals.
On ABC, Once Upon A Time In Wonderland earned a 0.9 up from last week’s series low 0.8 adults 18-49 rating. Grey’s Anatomy scored a 2.5, up a tenth from last week’s 2.4 adults 18-49 rating. Scandal garnered a 3.1, up two tenths from last week’s 2.9 adults 18-49 rating.
On FOX, Hell’s Kitchen matched last week’s 1.8 adults 18-49 rating. In its new half-hour format, American Idol scored a x1.9, down a tenth from last week’s series low 2.0 adults 18-49 rating. The premiere of Surviving Jack earned a 1.3 adults 18-49 rating. Your predictions were too optimistic!
On NBC, Parenthood earned a 1.4, up a tenth from last week’s 1.3 adults 18-49 rating.
On The CW, The Vampire Diaries earned a series low 0.7, down four tenths from last week’s 1.1 adults 18-49 rating. Reign notched a 0.6, down a tenth from last week’s 0.7 adults 18-49 rating.
Overnight ratings for Thursday, March 27, 2014:
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|8:00PM||CBS||2014 NCAA Basketball Tournament (8-11PM)||2.5||8||7.79|
|NBC||Hollywood Game Night -R||1.2||4||4.64|
|ABC||Once Upon a Time in Wonderland||0.9||3||3.30|
|CW||The Vampire Diaries||0.7||2||1.71|
|NBC||Hollywood Game Night -R||1.1||3||3.73|
|9:30PM||FOX||Surviving Jack -P||1.3||4||5.12|
Via NBC Press Note:
In Late-Night Metered Markets Thursday Night:
· In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 3.2/8; CBS’s “Late Show with David Letterman,” 1.3/5 with an encore delayed by basketball; and ABC’s “Jimmy Kimmel Live,” 2.6/7.
· In the 25 markets with Local People Meters, adult 18-49 results were: “Tonight,” 1.1/5; “Late Show,” 0.4/3 with an encore delayed by basketball; and “Jimmy Kimmel Live,” 0.9/4.
· From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (0.9/4 with an encore delayed by basketball). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) topped “Late Late Show” (0.3/2 with an encore delayed by basketball).
· At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.-
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.