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TV Ratings Thursday: 'Parenthood' & 'Scandal' Rise, 'The Vampire Diaries' Hits Series Low + 'Surviving Jack' Makes Low Debut

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March 28th, 2014

Rescue Me

Scoreboard CBS ABC FOX NBC UNI CW
Adults 18-49: rating/Share 2.5/8 2.2/7 1.7/5 1.2/4 1.0/3 0.7/2
Adults 18-34: Rating/Share 2.0/7 1.7/6 1.3/5 0.8/3 0.9/3 0.6/2
Total Viewers (million) 7.791 6.757 5.887 4.252 2.613 1.608

CBS was number one with adults 18-49 and with total viewers.

Note:  CBS aired live coverage of the NCAA Tournament. Due to the nature of live sports programming, the ratings are likely to be adjusted in the finals. 

On CBS, coverage of the NCAA Tournament earned a preliminary 2.5 adults 18-49 rating, up two tenths from last year's coverage (both preliminary and final). Expect adjustments to this number in the finals. 

On ABC, Once Upon A Time In Wonderland earned a 0.9 up from last week's series low 0.8 adults 18-49 rating. Grey's Anatomy scored a 2.5, up a tenth from last week's 2.4 adults 18-49 rating. Scandal garnered a 3.1, up two tenths from last week's  2.9 adults 18-49 rating.

On FOX, Hell's Kitchen matched last week's 1.8 adults 18-49 rating. In its new half-hour format, American Idol scored a x1.9, down a tenth from last week's series low 2.0 adults 18-49 rating. The premiere of Surviving Jack earned a 1.3 adults 18-49 rating. Your predictions were too optimistic!

On NBC,  Parenthood earned a 1.4, up a tenth from last week's 1.3 adults 18-49 rating.

On The CW, The Vampire Diaries earned a series low 0.7, down four tenths from last week's 1.1 adults 18-49 rating. Reign notched a 0.6, down a tenth from last week's 0.7 adults 18-49 rating.

Overnight ratings for Thursday, March 27, 2014:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS 2014 NCAA Basketball Tournament (8-11PM) 2.5 8 7.79
FOX Hell's Kitchen 1.8 6 5.25
NBC Hollywood Game Night -R 1.2 4 4.64
ABC Once Upon A Time in Wonderland 0.9 3 3.30
CW The Vampire Diaries 0.7 2 1.71
tvbythenumbers.com
9:00PM ABC Grey's Anatomy 2.5 7 8.13
FOX American Idol 1.9 6 7.94
NBC Hollywood Game Night  -R 1.1 3 3.73
CW Reign 0.6 2 1.51
9:30PM FOX Surviving Jack -P 1.3 4 5.12
tvbythenumbers.com
10:00 PM ABC Scandal 3.1 9 8.84
NBC Parenthood 1.4 4 4.39

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Via NBC Press Note:

In Late-Night Metered Markets Thursday Night:

 

·         In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.2/8; CBS's "Late Show with David Letterman," 1.3/5 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.6/7.

 

·         In the 25 markets with Local People Meters, adult 18-49 results were: “Tonight,” 1.1/5; "Late Show," 0.4/3 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.9/4.

 

·         From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.6/5 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

 

·         From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/4 with an encore delayed by basketball).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2 with an encore delayed by basketball).

 

·         At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

 

Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.-

You can see TV ratings from other recent Overnight ratings reports here.

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Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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