'Dateline Saturday Night Mystery' Has Earned NBC's 4 Biggest Non-sports Audiences in the Slot in 2 Years

Categories: Network TV Press Releases

Written By

March 30th, 2014

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via press notes:

Saturday Primetime Results:

 

NBC finished #1 among the Big 4 networks in primetime Saturday night in adults 18-49 and total viewers and ranked #1 or tied for #1 among those nets in all other key measures.

 

  • "Dateline Saturday Night Mystery” (0.8/3 in 18-49, 4.8 million viewers overall) was the #1 telecast in the time period among ABC, NBC and Fox in adults 18-49, adults 25-54 and total viewers and was #1 or tied for #1 among those networks in all other key measures.  From its first half-hour to its fourth, “Dateline Saturday Night Mystery” grew by 50% in 18-49 rating (to a 0.9 rating from a 0.6), 50% in adults 25-54 (to a 1.2 rating from a 0.8) and 28% or 1.1 million persons in total viewers (5.2  million vs. 4.1 million).   “Dateline Saturday Night Mystery” matched its 18-49 rating of the last two weeks.

 

  • In its four weeks on the schedule, "Dateline Saturday Night Mystery” has generated NBC’s four top total-viewer results in the time period, excluding sports, in more than two years (since Jan. 21, 2012).

 

  • A rebroadcast of “Saturday Night Live” (0.7/2 in 18-49, 2.6 million viewers overall from 10-11 p.m. ET), with host Lena Dunham and musical guest The National, ranked #2 in the hour among ABC, CBS and NBC in adults 18-49 and #1 among men 18-49 and men 25-54.
 
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