TV Ratings Saturday: 'Dateline Saturday' Steady, 'Nightline Prime' Up & '48 Hours' Down

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March 30th, 2014


Scoreboard NBC CBS ABC FOX
Adults 18-49: Rating/Share 0.8/3 0.7/2 0.4/1 0.3/1
Total Viewers (million) 4.075 3.062 2.155 1.270

NBC was number one with adults 18-49 and with total viewers.

On NBC,  Dateline Saturday  matched last week's preliminary 0.8 adults 18-49 rating.

 On CBS a double shot of 48 Hours earned a 0.6 at 9PM and 0.8 at 10PM. Last week's edition earned a preliminary 1.2 adults 18-49 rating following NCAA Basketball.

On ABC, 20/20 Saturday earned a 0.5, down two tenths from last week's preliminary 0.7 adults 18-49 rating.  Nightline Prime notched a 0.6, up three tenths from last week's 0.3 adults 18-49 rating.  

Broadcast primetime ratings for March 29, 2014 

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC Dateline Saturday (8-10PM) 0.8 3 4.80
ABC Mixology -R 0.3 1 1.33
CBS 2 Broke Girls -R 0.6 2 2.65
FOX Almost Human -R 0.4 1 1.53
9:30PM CBS Mom -R 0.6 2 2.50
ABC Mixology -R 0.2 1 1.11
9:00PM CBS 48 Hours 0.6 2 2.60
ABC 20/20 Saturday 0.5 2 2.31
FOX The Following -R 0.3 1 1.01
10:00PM CBS 48 Hours 0.8 3 4.02
NBC Saturday Night Live -R 0.7 2 2.63
ABC Nightline Prime 0.6 2 2.93

Nielsen TV Ratings: ©2014 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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