ABC’s ‘Resurrection’ Builds on its Lead-in Against ‘The Walking Dead’ Finale to Dominate its Broadcast Competition

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Resurrection March 30

via press note:

ABC Sunday Prime (7-11pm – 6.5 million and 1.8/5 in AD18-49):  Opposite CBS with another high-rated NCAA Basketball Tournament Sunday primetime overrun into the 7pm hour, ABC (1.8/5) ran a strong #2 on the night in Adults 18-49, beating Fox by 20% (1.5/4) and NBC by 100% (0.9/3).  ABC’s Resurrection ranked as Sunday’s #1 scripted broadcast series for the 4th week in a row among Adults 18-49 (2.3/6) and Once Upon a Time finished #2 (tie).


America’s Funniest Home Videos (7-8pm – 5.9 million and 1.2/4 in AD18-49):  Against CBS’ NCAA Basketball/60 Minutes in the 7pm hour, ABC’s America’s Funniest Home Videos took second in Total Viewers and Adults 18-49 (tie).  


Once Upon a Time (8-9pm – 6.5 million and 2.1/6 in AD18-49):  Spiking over its lead-in at 8pm (+75%) to move ahead of CBS’ NCAA Basketball-boosted programming (60 Minutes/Amazing Race = 2.0/6), ABC’s Once Upon a Time (2.0/6) won its hour for the 4th straight week among Adults 18-49, beating Fox’s comedies by 5% (The Simpsons/Family Guy = 2.0/6) and NBC’s American Dream Builders by 163% (0.8/2).  The ABC drama held even week to week with young adults.   Once Upon a Time was the #1 most social series on broadcast Sunday night with 55,449 tweets.


Resurrection (9-10pm – 8.2 million and 2.3/6 in AD18-49):   Building on its lead-in by 10% at 9pm in Adults 18-49 against the high-rated season finale of The Walking Dead, ABC’s Resurrection (2.3/6) more than doubled NBC’s Believe for the 3rd straight week (+109% – 1.1/3), while leading by strong margins over programming on CBS (+21% – Amazing Race/Good Wife = 1.9/5) and Fox (+53% – Cosmos = 1.5/4).   Resurrection grew its hour year to year for ABC by 49% in Total Viewers and by 53% in Adults 18-49.


  • Based on Nielsen’s Live + 7 Day data released this morning, ABC’s second episode of Resurrection (on 3/16/14) saw substantially bigger percentage increases from TV Playback than the debut episode.   From the Live + Same Day to the Live + 7 Day numbers, Resurrection’s Total Viewer count grew by 38% in Total Viewers (vs. 29% for the premiere) from 11.2 million to 15.5 million and jumped 48% in Adults 18-49 (vs. 39% for the premiere) from a 3.1 rating to a 4.6 rating.


Revenge (10-11pm – 5.2 million and 1.4/4 in AD18-49):   During the 10pm hour, ABC’s Revenge beat NBC’s Crisis by an even wider margin of 40% in Adults 18-49 (1.4/4 vs. 1.0/3), up from a 15% advantage the prior week.  Revenge boosted its hour year to year by 27% in Total Viewers and by 40% in Adults 18-49, over original drama programming on the same night last year.

blog comments powered by Disqus