ABC’s ‘Resurrection’ Builds on its Lead-in Against ‘The Walking Dead’ Finale to Dominate its Broadcast Competition

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Resurrection March 30

via press note:

ABC Sunday Prime (7-11pm – 6.5 million and 1.8/5 in AD18-49):  Opposite CBS with another high-rated NCAA Basketball Tournament Sunday primetime overrun into the 7pm hour, ABC (1.8/5) ran a strong #2 on the night in Adults 18-49, beating Fox by 20% (1.5/4) and NBC by 100% (0.9/3).  ABC’s Resurrection ranked as Sunday’s #1 scripted broadcast series for the 4th week in a row among Adults 18-49 (2.3/6) and Once Upon a Time finished #2 (tie).

 

America’s Funniest Home Videos (7-8pm – 5.9 million and 1.2/4 in AD18-49):  Against CBS’ NCAA Basketball/60 Minutes in the 7pm hour, ABC’s America’s Funniest Home Videos took second in Total Viewers and Adults 18-49 (tie).  

 

Once Upon a Time (8-9pm – 6.5 million and 2.1/6 in AD18-49):  Spiking over its lead-in at 8pm (+75%) to move ahead of CBS’ NCAA Basketball-boosted programming (60 Minutes/Amazing Race = 2.0/6), ABC’s Once Upon a Time (2.0/6) won its hour for the 4th straight week among Adults 18-49, beating Fox’s comedies by 5% (The Simpsons/Family Guy = 2.0/6) and NBC’s American Dream Builders by 163% (0.8/2).  The ABC drama held even week to week with young adults.   Once Upon a Time was the #1 most social series on broadcast Sunday night with 55,449 tweets.

 

Resurrection (9-10pm – 8.2 million and 2.3/6 in AD18-49):   Building on its lead-in by 10% at 9pm in Adults 18-49 against the high-rated season finale of The Walking Dead, ABC’s Resurrection (2.3/6) more than doubled NBC’s Believe for the 3rd straight week (+109% – 1.1/3), while leading by strong margins over programming on CBS (+21% – Amazing Race/Good Wife = 1.9/5) and Fox (+53% – Cosmos = 1.5/4).   Resurrection grew its hour year to year for ABC by 49% in Total Viewers and by 53% in Adults 18-49.

 

  • Based on Nielsen’s Live + 7 Day data released this morning, ABC’s second episode of Resurrection (on 3/16/14) saw substantially bigger percentage increases from TV Playback than the debut episode.   From the Live + Same Day to the Live + 7 Day numbers, Resurrection’s Total Viewer count grew by 38% in Total Viewers (vs. 29% for the premiere) from 11.2 million to 15.5 million and jumped 48% in Adults 18-49 (vs. 39% for the premiere) from a 3.1 rating to a 4.6 rating.

 

Revenge (10-11pm – 5.2 million and 1.4/4 in AD18-49):   During the 10pm hour, ABC’s Revenge beat NBC’s Crisis by an even wider margin of 40% in Adults 18-49 (1.4/4 vs. 1.0/3), up from a 15% advantage the prior week.  Revenge boosted its hour year to year by 27% in Total Viewers and by 40% in Adults 18-49, over original drama programming on the same night last year.

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