Bravo Continues Record Ratings, Earning Best Quarter in Network History
via press release:
BRAVO MEDIA CONTINUES RECORD RATINGS EARNING BEST QUARTER IN NETWORK HISTORY
NETWORK RANKS #9 IN KEY DEMOS AND #1 MOST ENGAGED CABLE ENTERTAINMENT NETWORK AMONG P18-49
NEW YORK – April 1, 2014 – Powered by its high-quality original programming and digital innovations, Bravo Media is on pace to earn its best quarter in network history among all key demos, according to Nielsen. Bravo ranks #9 in the highly coveted P18-49 and P25-54 demos and maintains the #1 ranking for most engaged viewers for P18-49 in primetime. After eight consecutive years of growth in total viewership, the network averaged 1.1 million total viewers and 629,000 adults 18-49 this past quarter, up 7 percent and 1 percent respectively vs. Q1 2013. Driven by the strength of its Sunday night lineup with “The Real Housewives of Atlanta,” “Blood, Sweat & Heels” and “Thicker Than Water,” Bravo earned its best night ever among all key demos (1/5/14). In addition, the week of February 3 marked the network’s most-watched week ever in primetime and delivered its best week among P18-49 since the week of 4/16/12.
Bravo Digital earned its best quarter in network history for page views and total video streams on Mobile, marking 83 percent and 73 percent increase compared to Q1 2013. BravoTV.com had its best quarter ever for tablet page views, up 26 percent over last year, and BravoTV.com (desktop and tablet) garnered almost 70 million page views, up 5 percent from the previous quarter. The Bravo Now mobile app scored its best quarter ever for page views with over 4 million, up 53 percent from Q1 2013. In addition, Bravo was a Top 5 cable reality network in primetime during January and February and in January. “The Real Housewives of Atlanta” ranked #1 most social cable reality program in Prime for nearly every Sunday in Q1.
Bravo’s ratings success was fueled by season six of “The Real Housewives of Atlanta,” which is currently averaging 4.6 million total viewers and 2.7 million P18-49, up 23 percent and 14 percent respectively from the prior season. Pacing to be the highest-rated season of “The Real Housewives” franchise among all key demos, Bravo ranks as the #1 cable network in the Sunday 8P hour. Season eleven of the Emmy and James Beard award-winning series “Top Chef” earned a season high with its finale’s 2.6 million total viewers (2/5/14). Part one of the “Vanderpump Rules” reunion (2/10/14) garnered 1.8 million P18-49 and 2.9 million total viewers marking a series high.
The launch of “Blood, Sweat & Heels” delivered Bravo’s highest rated series premiere on 1/05/14 and averaged 2 million total viewers for its first season. “The Real Housewives of Beverly Hills” season four averaged 2.7 million total viewers and 1.6 million P18-49, the seventh season of “The Millionaire Matchmaker” is averaging 1.4 million total viewers and “Flipping Out” is averaging 1.1 million total viewers. Freshman series “Southern Charm” is averaging 955,000 total viewers and “Online Dating Rituals of the American Male” is averaging 741,000 total viewers.
“Watch What Happens Live,” hosted by Andy Cohen, scored its highest rated episode of the year-to-date with 1.2 million P18-49 and 1.3 million P25-54 (3/16/14). Also in late-night, “The People’s Couch” recently earned a series high with 655,000 total viewers (3/30/14) and season two of “Fashion Queens” is averaging 1.3 million total viewers, up 25 percent compared to the prior season.
Source: Nielsen Media Research, L7 data through 3/16/14 blended with LS data through 3/30/14 unless otherwise noted, key demos- P18-49 and P25-54, all key demos- P18-49, P25-54, P2+, NHI calendar, primetime= M-Su 8p-11p, 1Q13 averages based on comparable L7/LS blend of data, ytd cable entertainment ranks include all measured ad-supported cable entertainment networks that air in 100% of primetime (M-Su 8p-11p), Engaging: Nielsen TV Brand Effect (IAG), 2014 through 2/09/14, P18-49, nonsports, primetime, ranked against IAG measured cable networks, best night/Blood, Sweat & Heels launch/People’s Couch series high stats based on LS data, all hour/daypart ranks based on time period data and includes all measured cable nets/entertainment nets as noted, Sunday hour ranks 11/03/13-3/30/14, highest rated HW season based on RHOA6TD vs. all completed HW seasons. Omniture SiteCatalyst. 1Q 2014 vs. 4Q 2013 and 1Q 2013. Socialguide ranking among cable primetime reality series January & February 2014.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. Bravo Media is a part of NBCUniversal Entertainment & Digital Networks and Integrated Media group. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.