NBC Wins Monday in Adults 18-49 With ‘The Voice’ Dominating Its Second Hour

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The Voice March 31

via press release:

NBC won Monday in adults 18-49, adults 25-54 and other key measures, dominating the 9 and 10 p.m. hours among the Big 4 networks 18-49.
  • “The Voice” (3.4 rating, 9 share in adults 18-49, 12.1 million viewers overall from 8-10:01 p.m. ET,)  retained 94% of last week’s 3.6 in these preliminary fast-national ratings in 18-49 and 92% of last week’s 3.7/10 in official nationals, despite competition last night from the series finale of CBS’s “How I Met Your Mother.”  In total viewers, last night’s “Voice” retained 94% of last week’s official-national 12.847 million..
  • “The Voice” grew significantly throughout its two hours, with this track: 2.9, 3.3, 3.5, 3.8.  From its first half-hour to its fourth, “The Voice” increased by 0.9 of a point or 31% in 18-49 and by 17% or more than 1.8 million persons in total viewers (to 12.9 million from 11.0 million).  For its second hour from 9-10 p.m., “The Voice” won among the Big 4 in 18-49 by a 44% margin (with a 3.6 rating vs. an average 2.5 for CBS’s second-place hour of comedy – the debut of “Friends With Better Lives” and “Mom”).
  • “The Blacklist” (2.8/8 in adults 18-49, 11.4 million viewers overall from 10:01-11 p.m. ET) is currently matching the show’s highest 18-49 rating since Feb. 24.  In total viewers, this is currently the most-watched “Blacklist” since Dec. 2, pending updates.  “The Blacklist” is a dominant #1 in the hour among ABC, CBS and NBC in every key ratings measure, and, with ABC’s “Castle” in rebroadcast, “Blacklist” topped the ABC-CBS drama competition combined in every key demographic.  Versus NBC’s averages in the time period last season, “The Blacklist” is up 40% in 18-49 (2.8 vs. 2.0, L+SD, non-sports) and up 98% in total viewers (11.393 million  vs. 5.746 million).
  • L+3 Time-Shifting: In “live plus three day” Nielsens, last week’s “Blacklist” grew by 1.74 rating points, its biggest L+3 increase since Nov. 11, to a 4.66 rating from a 2.82, a gain of 62%.  In total viewers, the March 24 “Blacklist” grew by 5.3 million viewers (to 16.1 million from 10.8 million), its biggest increase since Jan. 27.
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