‘Marvel’s Agents of S.H.I.E.L.D.’ Returns at Number 1 With Men 18-34

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Marvel's Agents of S.H.I.E.L.D. April 1

via press note:

Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 5.4 million and 1.8/6 in AD18-49):

On its first original telecast in 3 weeks (since 3/11/14), ABC’s Marvel’s Agents of S.H.I.E.L.D. returned to more than doubled the delivery of Fox’s Glee in the 8pm hour in Total Viewers (+108% – 5.4 million vs. 2.6 million ) and doubled it in Adults 18-49 (+100% – 1.8/5 vs. 0.9/3).  In addition, S.H.I.E.L.D. tied NBC’s The Voice for first place in the hour with Men 18-34 (1.6/7) and beat CBS’ original NCIS by 60% (1.0/4) to rank as the #1 scripted series in its slot for its 16th-straight original broadcast among hard-to-reach young men.  S.H.I.E.L.D. shot up over its last original by 38% in Teens 12-17 (+38%), while retaining 90% or more of its 3-week ago audience in viewers and all key men: Total Viewers (90%), Men 18-34 (94%), Men 18-49 (91%) and Men 25-54 (93%).

 

  • S.H.I.E.L.D. grew its hour year to year for ABC, gaining 29% in Adults 18-49 over the year-ago night with original programming.  Season to date in the key young adult sales demo, the freshman series has improved its time slot by 52%.

 

  • Marvel’s Agents of S.H.I.E.L.D. continues to see big increases to its overnight numbers via TV Playback (among TV’s Top 5 biggest broadcast gainers this season), with originals adding an average of 1.6 Adult 18-49 rating points (+62%) from Live + Same Day to Live + 7 Day.  In fact, the new ABC drama is Tuesday’s #1 scripted show this season with Adults 18-49 based on original telecasts, beating CBS’ NCIS (4.2 rating vs. 4.1 rating).

 

The Goldbergs (9-9:30pm – 4.5 million and 1.5/4 in AD18-49):

During the 9pm half-hour, ABC freshman The Goldbergs dominated Fox’s return of The Mindy Project by 137% in Total Viewers (4.5 million vs. 1.9 million) and by 50% in Adults 18-49 (1.5/4 vs. 1.0/3).  

 

Trophy Wife (9:30-10pm – 2.9 million and 1.0/3 in AD18-49):

In the 9:30pm half-hour, ABC’s Trophy Wife retained 100% of its last original two weeks ago in Adults 18-49 to equal its best number in nearly 3 months – since 1/14/14.  The ABC freshman comedy outdrew Fox’s sophomore The Mindy Project in the half-hour by 1.0 million viewers (2.9 million vs. 1.9 million) and tied among Adults 18-49 (1.0/3).   

 

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