‘CBS This Morning’ Posts Best First Quarter Viewer Delivery in 10 Years

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via press release:

“CBS THIS MORNING” POSTS BEST FIRST QUARTER VIEWER DELIVERY IN 10 YEARS

 

For first quarter 2014, CBS THIS MORNING posted double-digit percentage gains among viewers (+11%, 3.15m from 2.84m) compared to first quarter 2013, the Network’s best first quarter delivery in 10 years (since first quarter 2004). CBS THIS MORNING gained +310,000 viewers compared to first quarter 2013.

 

For the week ending March 28, CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%), the demographic most important to those who advertise in news, viewers (+12%), and women 25-54 (+11%) according to Nielsen live plus same day ratings. CBS THIS MORNING added +330,000 viewers compared to the same week last year.

Season-to-date, CBS THIS MORNING is averaging a double-digit percentage gains in viewers (+13%).

CBS THIS MORNING

Week Ending March 28, 2014        Week Ending March 29, 2013            % Change

Adults 25-54

0.9/06                                            0.8/06                                               +13%

 

Viewers

3.04m                                            2.71m                                               +12%

 

Women 25-54

1.0/06                                            0.9/06                                               +11%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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