‘CBS This Morning’ Posts Best First Quarter Viewer Delivery in 10 Years
via press release:
“CBS THIS MORNING” POSTS BEST FIRST QUARTER VIEWER DELIVERY IN 10 YEARS
For first quarter 2014, CBS THIS MORNING posted double-digit percentage gains among viewers (+11%, 3.15m from 2.84m) compared to first quarter 2013, the Network’s best first quarter delivery in 10 years (since first quarter 2004). CBS THIS MORNING gained +310,000 viewers compared to first quarter 2013.
For the week ending March 28, CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%), the demographic most important to those who advertise in news, viewers (+12%), and women 25-54 (+11%) according to Nielsen live plus same day ratings. CBS THIS MORNING added +330,000 viewers compared to the same week last year.
Season-to-date, CBS THIS MORNING is averaging a double-digit percentage gains in viewers (+13%).
CBS THIS MORNING
Week Ending March 28, 2014 Week Ending March 29, 2013 % Change
0.9/06 0.8/06 +13%
3.04m 2.71m +12%
1.0/06 0.9/06 +11%
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.