In Week 6, 'The Tonight Show Starring Jimmy Fallon' Tops Letterman & Kimmel in Adults 18-49

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April 3rd, 2014

The Tonight Show Jimmy Fallon Premiere

via press release:

In its sixth week, “The Tonight Show Starring Jimmy Fallon” continued to generate elevated results, retaining 99% of the prior week’s adult 18-49 rating, which was the show’s highest since week two of Fallon’s run on “Tonight.”  And at 12:35 a.m. ET, week five of “Late Night with Seth Meyers” hit three-week highs in 18-49 and total viewers, with week-to-week growth of 4% in 18-49 and 8% in total viewers.
Fallon (with a 1.33 rating in adults 18-49) beat the combined scores of CBS’s “Late Show with David Letterman” (0.53) and ABC’s “Jimmy Kimmel Live” (0.65) for the week of March 24-28.  The 1.33 comes within 1% off the 1.35 for Fallon’s prior week.  Note that Thursday and Friday CBS programming is excluded from these averages due to NCAA overruns and Friday’s “Kimmel” was an encore.
Meyers (0.70) topped both Letterman and Kimmel in 18-49 for the week, despite starting an hour later.  Head-to head, Meyers out-delivered CBS’s “Late Late Show with Craig Ferguson” by a 79% margin (0.70 vs. 0.39) and ABC’s “Nightline” from 12:30 to 1 a.m. by 95% (0.80 vs. 0.41 for that head-to-head half-hour).
Last week’s 0.70 rating in 18-49 and 1.995 million viewers overall  for Meyers were up versus the prior week’s 0.67 in 18-49 and 1.854 million viewers overall, and are highs since the show’s second week on the air (0.71 in 18-49, 2.073 million viewers overall for the week of March 3-7).  Note that last week’s Friday’s “Late Night” was a rebroadcast while all five nights of prior weeks were originals.
Compared with the same week last year, Fallon was up 75% versus “Tonight’s” 18-49 rating (with a 1.33 rating, 6 share in adults 18-49 vs. the year-ago 0.76/3) and up 22% in total viewers (4.306 million vs. 3.541 million).
Meyers scored gains versus the same weeks last year, up 43% versus “Late Night” results for the year-ago week in 18-49 (0.70/4 vs. 0.49/3) and up 20% in total viewers (1.995 million vs. 1.663 million).
At 1:35 a.m., Last Call with Carson Daly” was up versus the same week last year by 17% in 18-49 (0.35/3 vs. 0.30/2) and up 15% in total viewers (1.013 million vs. 879,000).
WEEK 27
Show...18-49 last week...18-49 same week last season...total viewers last week...total viewers same week last season
11:35 p.m.-12:35 a.m.
Tonight…1.33/6…0.76/3…4.306 million…3.541 million
Dave*…0.53/2…0.65/3…2.856 million…2.740 million
Kimmel...0.65/3...0.69/3…2.694 million…2.582 million
12:35-1:05 a.m.
Nightline…0.40/2…0.38/2…1.675 million…1.485 million
12:35-1:35 a.m.
Seth Meyers*...0.70/4...0.49/3…1.995 million…1.663 million
Ferguson*...0.39/2...0.40/2…1.417 million…1.415 million
1:35 a.m.-2:05 a.m.
Carson Daly*…0.35/3…0.30/2…1.013 million…0.879 million
* Thursday and Friday CBS programming was excluded from weekly averages due to NCAA overruns.  Friday’s “Late Night,” “Last Call” and “Kimmel” were encores.
SEASON AVERAGES SINCE FEB. 17, L+SD
Show...18-49 this season...18-49 last season...total viewers this season...total viewers last season
11:35 p.m.-12:35 a.m.
Tonight…1.64/7…0.75/3…5.212 million…3.344 million
Dave…0.55/2…0.68/3…2.696 million…2.924 million
Kimmel...0.67/3...0.68/3…2.646 million…2.468 million
12:35-1:05 a.m.
Nightline…0.40/2…0.38/2…1.604 million…1.447 million
12:35-1:35 a.m.
Seth Meyers...0.75/5...0.48/3…2.104 million…1.596 million
Ferguson...0.35/2...0.40/2…1.330 million…1.458 million
1:35 a.m.-2:05 a.m.
Carson Daly…0.37/3…0.27/2…1.050 million…0.841 million
 
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