ABC’s ‘Scandal’ & ‘Grey’s Anatomy’ Dominate from 9-11pm to Finish as Thursday’s Top 2 Dramas

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Grey's Anatomy April 3

via press note:

ABC Thursday Prime (8-11pm – 6.7 million and 2.1/6 in AD18-49): ABC ran a strong #2 on Thursday to CBS, beating third-place Fox by 22% in Total Viewers (6.7 million vs. 5.5 million) and by 31% in Adults 18-49 (2.1/6 vs. 1.6/5).  ABC’s Scandal (2.8/9) and Grey’s (2.6/7) stood as the Top 2 dramas on Thursday in Adults 18-49.   In addition, the Net was #1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).

 

Once Upon a Time in Wonderland (8-9pm – 3.2 million and 0.9/3 in AD18-49): During the 8 o’clock hour, ABC’s finale of Once Upon a Time in Wonderland held steady with its week-ago Fast Affiliate Adult 18-49 rating. The ABC freshman drama topped NBC’s veteran comedies in the hour by 23% in Total Viewers (3.2 million vs. 2.6 million for Community/Parks and Rec).

 

Grey’s Anatomy (9-10pm – 8.0 million and 2.6/7 in AD18-49):  Nearly tripling its Adult 18-49 lead-in at 9pm (+189%), ABC’s Grey’s Anatomy (2.6/7) continued to dominate its hour, leading runner-up CBS’ comedies by 24% (Two and a Half Men/Crazy Ones = 2.1/6) and Fox with American Idol and Surviving Jack by 73% (1.5/4). Fox’s American Idol delivered another all-time low, falling to a 1.8 Adult 18-49 rating.  Grey’s was up over its week-ago Fast Affiliate rating in Adults 18-49 (+4%).

 

  • In its 10th season, Grey’s Anatomy is up over the same point last year in both Total Viewers (+5%) and Adults 18-49 (+2%), tracking as its most-watched season in 4 years – since the 2009/10 season.

 

Scandal (10-11pm – 8.8 million and 2.8/9 in AD18-49):  Growing on its lead-in Adults 18-49 at 10pm (+8%), ABC’s Scandal (2.8/9) tied its combined drama competition in the hour:  CBS’ Elementary (1.6/5) and NBC’s Parenthood (1.2/4).

 

  • On average, Scandal is up 36% in Total Viewers and 43% in Adults 18-49 season to date, qualifying as TV’s fastest growing returning series.
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