Telemundo’s News Properties Close Quarter With Double Digit Growth

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via press release:


Sunday Current Affairs Show “Enfoque con José Díaz-Balart” Delivers +26% Growth Among Adults 18-49

Daily News Magazine “Al Rojo Vivo con María Celeste” Registers +10% Growth Among Adults 18-49

The Network’s Morning Show “Un Nuevo Día” Wraps the Quarter With +18% Growth Among Adults 18-49

“Al Rojo Vivo con María Celeste,” “Noticiero Telemundo” and “Enfoque con José Díaz-Balart” Reported their Most Watched Quarter Ever in Total Viewers

Miami –April 4, 2014- Telemundo’s news properties delivered double-digit growth in the first quarter with “Enfoque con José Díaz-Balart” and “Al Rojo Vivo con María Celeste” registering +26% (106,000 vs. 84,000) and +10% (483,000 vs. 440,000) growth, respectively, among adults 18-49 compared to the first quarter of 2013, according to Nielsen. Likewise, the network’s morning show, “Un Nuevo Día” reported its best quarterly ratings ever among adults 18-49 delivering a +18% (110,000 vs. 93,000) gain. Overall, these properties delivered growth in key demos, while the Spanish-language competition declined in each of the time periods.

“Al Rojo Vivo con María Celeste,” “Noticiero Telemundo” and “Enfoque con José Díaz-Balart” reported their most watched quarter ever with notable gains in total viewers. “Al Rojo Vivo con María Celeste,” Telemundo’s daily news magazine, delivered +20% (1.2 m vs. 1.02 m) growth in total viewers the first quarter of the year. The network’s daily newscast, “Noticiero Telemundo,” reported a +7% (873,000 vs. 813,000) gain in total viewers during the same time period. The Sunday current affairs show, “Enfoque con José Díaz-Balart”, delivered +5% (198,000 vs. 189,000) growth in total viewers the first quarter of the month. Likewise, “Un Nuevo Día,” closed the first quarter with an +8% (220,000 vs. 203,000) gain in total viewers.

Source: Nielsen, L+SD, 12/30/13-3/30/14 vs. 12/31/12-3/31/13.  Percent change based on average audience impressions, TEL vs. competing programs on UNI.

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