NBC's 'Dateline' Wins the 8PM Hour Among the Big 4 in Adults 18-49

Categories: Network TV Press Releases

Written By

April 5th, 2014

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via press release:

  • Dateline NBC” (1.2/4 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) ranked #1 among the Big 4 nets in the time period in adults 18-49 and adults 18-34 and tied for #1 in adults 25-54.  “Dateline” grew from its first half-hour to its second by +20% in adults 18-49 (to a 1.2 rating from a 1.0), +13% in adults 25-54 (1.7 vs. 1.5) and +11% in women 25-54 (2.1 vs. 1.9). 
  • Grimm” (1.3/5 in 18-49, 4.9 million viewers overall from 9-10:01 p.m. ET) tied for #2 in the time period among the Big 4 networks in adults 18-49 and adults 18-34.  L+7 Time-Shifting: The March 14 “Grimmgrew in 18-49 rating by 77% in L+7 (to a 2.74 rating from a 1.55) and increased by 2.9 million persons in total viewers (8.2 million vs. 5.3 million).
  • Hannibal” (0.8/3 in 18-49, 2.3 million viewers overall from 10:01-11 p.m. ET) maintained its rating from half-hour to half-hour in adults, men and women 18-49 and adults, men and women 18-34, despite the 10 p.m. hour.  L+7 Time-Shifting: The March 14 “Hannibalgrew in 18-49 by 75% in L+7 (1.52 vs. 0.87) and rose by more than 1.3 million persons in total viewers (3.8 million vs. 2.4 million).
 
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