ABC "World News" is the Only Evening Broadcast to Improve in Weekly Demo and Season-to-Date Demo From Last Year

Categories: Evening News TV Ratings,Press Releases

Written By

April 8th, 2014

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via press release:

 

“WORLD NEWS” IS THE ONLY EVENING BROADCAST TO IMPROVE IN WEEKLY DEMO (+4%) AND SEASON-TO-DATE DEMO (+4%) COMPARED TO LAST YEAR

 

For Fifth Week, “World News” Improves on the Year-Ago Week in Total Viewers and Adults 25-54

 

On Friday, “World News” is the No. 1 Newscast in the Adults 25-54

 

“World News” Cut the Gap with “Nightly News” in Total Viewers by -22% from Last Week

 

“World News” is Having its Most Watched Season in Five Years, Best News Demo Number in Three Years and Closest Demo Performance to “Nightly News” in Six Years

 

For the week of March 31, 2014, “ABC World News with Diane Sawyer” averaged 7.726 million Total Viewers and a 1.6 rating/7 share/1.964 million in Adults 25-54, according to Nielsen Media Research.  For the 5th straight week, “World News” was up from the year-ago week in both Total Viewers (+4%) and Adults 25-54 (+4%) – 7.401 million and 1.891 million, respectively, on w/o 4/1/13.  In addition, “World News” stood as the only evening newscast to grow in the demo year to year as “CBS Evening News” (-7%) and “NBC Nightly News” (-4%) both lost viewers.

 

For the 3rd time in the last 4 weeks, “World News” ranked No. 1 in Adults 25-54 on Friday (4/4/14), leading “NBC Nightly News” on the night by +10,000 demo viewers (1.808 million vs. 1.798 million).

 

“World News” cut its week-to-week Total Viewer margin with “NBC Nightly News” by double-digits (-22% - 899,000 vs. 1.155 million) to deliver its closest performance with the NBC newscast in 5 months – since w/o 10/28/13.

 

“World News” narrowed its Total Viewer margin “NBC Nightly News” from the year-ago week by 8% (899,000 vs. 974,000), while slashing its year-to-year Adults 25-54 gap with the NBC newscast nearly in half (-47% - 173,000 vs. 327,000).  

 

Season to date, “World News” is up versus the same point last season in both Total Viewers (+4%) and Adults 25-54 (+4%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve its demo performance from the previous season compared to “CBS Evening News” (-5%) and “NBC Nightly News” (flat).

 

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-24% – 242,000 vs. 320,000) compared to its season margin from the same point last year. In fact, cutting its Adults 25-54 gap for the 4th consecutive season, “World News” is seeing its closest news demo performance with the NBC program in 6 years – since the 2007-08 season.

 

“World News” has nearly doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+98% - 358,000 vs. 181,000).

 

For the week, “ABC World News” led the “CBS Evening News” by 879,000 Total Viewers and by 372,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer@ABCWorldNewsfacebook.com/DianeSawyerfacebook.com/WorldNews.

 

EVENING NEWS (Week of March 31, 2014)

 

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 7,726,000      1.6/7; 1,964,000    1.1/5; 1,373,000 5.2/10
NBC NIGHTLY NEWS 8,625,000 1.8/7; 2,137,000 1.3/6; 1,609,000 5.8/12
CBS EVENING NEWS 6,847,000 1.3/5; 1,592,000 0.9/4; 1,101,000 4.6/ 9
 
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