ABC’s ‘Dancing With the Stars’ Builds Audience Against the NCAA Basketball Championship
via press release:
ABC Monday Prime (8-11pm – 12.1 million and 1.8/5 in AD18-49): With DWTS and a repeat Castle up against CBS’ NCAA Basketball Championship, ABC ranked a strong #2 on Monday in Total Viewers, topping NBC with originals of The Voice and American Dream Builders by 25% (12.1 million vs. 9.7 million). In addition, ABC continued to dominate Fox’s original drama lineup on the night in Adults 18-49, leading by 20% (1.8/5 vs. 1.5/4).
· DWTS was the night’s most-watched TV series overall and ABC’s repeat Castle was Monday’s most-watched drama.
Dancing with the Stars (8-10pm – 13.9 million and 2.1/6 in AD18-49): From 8-10pm, against CBS’ NCAA Basketball Championship, ABC’s Dancing with the Stars finished as Monday’s most-watched TV series for the 4th week in a row, topping NBC’s The Voice in head-to-head competition by a best-of-season 2.1 million viewers (13.9 million vs. 11.8 million). Among young adults in the time period, ABC’s DWTS beat Fox’s original dramas (Bones/The Following) by 40% in Adults 18-49 (2.1/6 vs. 1.5/4) and by 36% in Adults 18-34 (1.5/5 vs.1.1/4).
· Despite the big competition, DWTS was up week to week in Total Viewers and paced within 1-tenth of its week-ago Fast Affiliate numbers (13.7 million and 2.2/6). In addition, the show was up year to year against the NCAA Basketball Championship by 5% in Total Viewers, while holding even in Adults 18-49 (13.2 million and 2.1/6 on 4/8/13). In fact, Dancing was the only original program to grow its overall audience year to year opposite the championship game, as NBC The Voice and Fox’s The Following were down by -16% (11.8 million vs. 14.0 million) and -30% (4.4 million vs. 6.3 million), respectively.
Castle (10-11pm – 8.6 million and 1.3/4 in AD18-49): During the 10 o’clock hour, ABC’s repeat Castle was the #1 series with a 3.1 million viewer advantage over NBC’s original American Dream Builders (8.6 million vs. 5.5 million). In fact, Castle was most-watched drama of the night, outdrawing Fox’s originals of Bones (6.5 million) and The Following (4.4 million). And Castle nearly tied The Following in Adults 18-49 (1.3/4 vs. 1.4/4). Castle delivered its most-watched encore ever – in its 6 season on the air.