via press release:
NICKELODEON CONTINUES WINNING STREAK WITH KIDS AND TOTAL VIEWERS
ASSQUAREPANTS, SANJAY AND CRAIG TOP WITH KIDS
Nick Tops Cable for 13th Consecutive Week; Scores Four of the Top Five Animated Kids’ Shows
PAW Patrol is Week’s Top Preschool Series
NEW YORK – April 8, 2014 – Nickelodeon closed the first week of April (3/31/14-4/6/14) as the number-one basic cable net in total day with Kids 2-11 (2.9/907K, up +12% over a year ago) and total viewers (1.7M). In addition to notching 13 straight weekly wins, Nick also scored the top spots with kids across animation and preschool.
SquarePants was the week’s number-one animated series with Kids 6-11 (4.3/828K, +187% over a year ago) and basic cable’s top kids’ program with total viewers (3.0M). The network also scored four of the week’s top five animated shows with Kids 2-11, with SquarePants leading Nick’s slate (4.6/1.5M,+7%); followed by Sanjay and Craig (4.5/1.4M); Breadwinners (4.3/1.4M); and Teenage Mutant Ninja Turtles (4.0/1.3M, +11%).
Additionally, Nickelodeon preschool hit, PAW Patrol, netted the week’s top spot with Kids 2-5, averaging a 7.1/874K and posting gains of +69% over last year.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).