‘Marvel’s Agents of S.H.I.E.L.D.’ Wins with Men 18-34
via press release:
Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 4.9 million and 1.7/6 in AD18-49):
During the 8 o’clock hour against originals of NBC’s The Voice and CBS’ NCIS, ABC’s Marvel’s Agents of S.H.I.E.L.D. was on par with its week-ago Fast Affiliate Adult 18-49 rating, pacing within 1-tenth of a rating point and tied in audience share (1.7/6 vs. 1.8/6). Please Note: Last week’s episode went up 2-tenths of a rating point in the National ratings (from a 1.8/6 to a 2.0/6), an 11% increase over the preliminary Fast Affiliate Adult 18-49 number. So far this season, originals have gone up 13 times in the L+SD Nationals – rising 2-tenths twice now and going up 1-tenth 11 times. The ABC freshman drama won its hour with Men 18-34 (1.5/6), beating NCIS and The Voice (1.4/6-tie) to rank as the #1 scripted series in its hour for its 17th-straight original telecast. In fact, S.H.I.E.L.D. is Tuesday’s #1 TV show this season with Men 18-34, as well as the season’s top broadcast drama.
· S.H.I.E.L.D. boosted its hour by 42% for ABC year to year in Adults 18-49, over the year-ago night with original programming.
· S.H.I.E.L.D. was Tuesday’s #1 most social primetime series across cable and broadcast with 63,826 tweets, up 124% from the prior week.