In Total Viewers, ‘Grimm’ Retains 99% Week to Week; ‘Hannibal’ Grows by 10%

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via press notes:

Friday Primetime Results:

 

  • “Grimm” (1.2/4 in 18-49, 4.8 million viewers overall from 9-10:01 p.m. ET) built on its 18-49 lead-in by +71% in adults 18-49.  “Grimm” held 86% of the prior week’s 18-49 rating (1.2 vs. 1.4), pending updates, and is currently retaining 99% of its week-ago result in total viewers (4.844 million vs. 4.887 million).  L+7 Time-Shifting: The March 21 “Grimm” grew in 18-49 rating by 70% in L+7 (2.64 vs. 1.55).

 

  • “Hannibal” (0.8/3 in 18-49, 2.4 million viewers overall from 10:01-11 p.m. ET) is currently retaining 100% of its 18-49 rating from the prior week and is up week to week in total viewers by +10% (to 2.406 million from 2.179 million), pending updates.  L+7 Time-Shifting: The March 21 “Hannibal” grew in 18-49 rating by 62% in L+7 (1.41 vs. 0.87).

 

  • The NBC News Special “Brian Williams Reporting: 108 Hours: Inside the Hunt for the Boston Marathon Bombers” (0.7/3 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET) grew from its first half-hour to its second in most key measures, including gains of +14% in adults 18-49 (to a 0.8 rating from a 0.7) and +10% in adults 25-54 (1.1 vs. 1.0).
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