ABC’s ‘Once Upon a Time’ & ‘Resurrection’ Lead for the Sixth Straight Week Over Regular Competition

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Resurrection March 30

via press note:

ABC Sunday Prime (7-11pm – 6.0 million and 1.6/5 in AD18-49):   ABC finished in a near tie for #1 on Sunday with a Masters Golf Tournament overrun-boosted CBS in Adults 18-49 (1.6/5 vs. 1.7/5), beating Fox by 23% (1.3/4) and NBC by 78% (0.9/3).  Please Note: Overall Adult 18-49 TV usage was down -6% from the prior Sunday (33.9% vs. 36.0%). The Net also earned second in Total Viewers, outdrawing third-place NBC by 2.0 million viewers (6.0 million vs. 4.0 million).


America’s Funniest Home Videos (7-8pm – 5.7 million and 1.2/4 in AD18-49):  During the 7pm hour against the Masters Golf overrun into 60 Minutes on CBS, ABC’s America’s Funniest Home Videos was a strong second in Total Viewers (5.7 million) and Adults 18-49 (1.2/4), beating NBC’s Dateline (4.4 million and 0.8/3) and Fox’s animated comedies (Bob’s Burgers/American Dad = 2.1 million and 0.9/3).   


Once Upon a Time (8-9pm – 6.3 million and 1.9/6 in AD18-49):  Jumping over its lead-in by 58% at 8pm, ABC’s Once Upon a Time (1.9/6) ranked #1 against its regular competition for the 6th consecutive week among Adults 18-49.  The ABC drama was once again the #1 most social broadcast series on Sunday night with 38,302 tweets.


Resurrection (9-10pm – 7.1 million and 2.0/5 in AD18-49):   During the 9pm hour, ABC’s Resurrection (2.0/5) built on its lead-in to beat its regular broadcast competition for the 6th week in a row in Adults 18-49, doubling NBC’s Believe (+100% – 1.0/3), beating CBS by 33% (Amazing Race/The Good Wife = 1.5/4) and outdelivering Fox’s Cosmos by 67% (1.2/3).   Resurrection paced within 1-tenth of its week-ago Adult 18-49 Fast Affiliate rating and retained 100% in Adults 18-34 and Women 18-34.


  • Airing in Sunday’s ultra-competitive 9 o’clock hour, ABC’s Resurrection continues to see increasing TV playback and, as a result, last week’s telecast was up week to week in the Live + 3 Day AD18-49 ratings (after being down 2-tenths in the Live + Same Day numbers).  The 4/6/14 telecast shot up by a best-yet +55% from L+SD to L+3 (vs. a +33% increase the prior week).  With bigger playback gains, Resurrection’s actual Live + 3 Day Adult 18-49 rating was up week to week by 6% in Adults 18-49 (3.4 rating vs. 3.2 rating).


Revenge (10-11pm – 5.1 million and 1.3/4 in AD18-49):   During the 10pm hour, ABC’s Revenge held steady week to week and beat NBC’s Crisis by 18% in Adults 18-49 (1.3/4 vs. 1.1/3).  In addition, the ABC drama was up over the prior week by 25% in Adults 18-34.


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