Live+7 DVR Ratings: ‘Modern Family’ Has Biggest 18-49 Ratings Gain, ‘The Following’, ‘Enlisted’, ‘The Tomorrow People’ & ‘Hart of Dixie’ Top Percentage Gains, ‘The Blacklist’ Gains Most Viewers in Week 27

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Modern Family April 2

Our source for Live+7 DVR ratings includes only original programs, excluding specials and repeats (which are unlikely to be heavily DVR viewed). Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

During the twenty-seventh week  of the 2013-2014 season (March 24-30), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods each with a gain of 2.3 adults 18-49 ratings points.

The Following, Enlisted, The Tomorrow People & Hart of Dixie topped the percentage adults 18-49 ratings increase from DVR viewing, each adding 100% to its Live+Same Day adults 18-49 ratings.

The Blacklist topped the total viewers increase from DVR viewing adding 6.519 million viewers to its Live+Same Day viewership. 

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 MODERN FAMILY-03/26 ABC 3.6 5.9 2.3 64%
2 BLACKLIST-03/24 NBC 2.8 5.0 2.2 79%
3 GREY’S ANATOMY-03/27 ABC 2.6 4.4 1.8 69%
4 SCANDAL-03/27 ABC 3.1 4.7 1.6 52%
5 HOW I MET YOUR MOTHER-03/24 CBS 3.5 4.9 1.4 40%
6 FOLLOWING, THE-03/24 FOX 1.4 2.8 1.4 100%
7 PERSON OF INTEREST-03/25 CBS 2.0 3.2 1.2 60%
8 NCIS-03/25 CBS 2.5 3.7 1.2 48%
9 NASHVILLE-03/26 ABC 1.3 2.4 1.1 85%
10 CASTLE-03/24 ABC 1.8 2.9 1.1 61%
11 ONCE UPON A TIME-03/30 ABC 2.1 3.2 1.1 52%
12 RESURRECTION-03/30 ABC 2.4 3.5 1.1 46%
13 2 BROKE GIRLS-03/24 CBS 2.3 3.4 1.1 48%
14 REVENGE-03/30 ABC 1.4 2.4 1.0 71%
15 NEW GIRL-03/25 FOX 1.2 2.2 1.0 83%
16 BONES-03/24 FOX 1.4 2.4 1.0 71%
17 PARENTHOOD-03/27 NBC 1.4 2.4 1.0 71%
18 NCIS: LOS ANGELES-03/25 CBS 2.4 3.3 0.9 38%
19 BELIEVE-03/30 NBC 1.1 2.0 0.9 82%
20 INTELLIGENCE-03/24 CBS 1.1 1.9 0.8 73%
21 SURVIVOR-03/26 CBS 2.3 3.1 0.8 35%
22 BROOKLYN NINE-NINE-03/25 FOX 1.3 2.1 0.8 62%
23 VOICE-03/24 NBC 3.7 4.5 0.8 22%
24 MIKE & MOLLY-03/24 CBS 2.0 2.7 0.7 35%
25 VAMPIRE DIARIES-03/27 CW 0.8 1.5 0.7 88%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 FOLLOWING, THE-03/24 FOX 1.4 2.8 1.4 100%
1 ENLISTED-03/28 FOX 0.4 0.8 0.4 100%
1 HART OF DIXIE-03/28 CW 0.3 0.6 0.3 100%
1 TOMORROW PEOPLE-03/24 CW 0.3 0.6 0.3 100%
5 VAMPIRE DIARIES-03/27 CW 0.8 1.5 0.7 88%
6 NASHVILLE-03/26 ABC 1.3 2.4 1.1 85%
7 NEW GIRL-03/25 FOX 1.2 2.2 1.0 83%
8 BELIEVE-03/30 NBC 1.1 2.0 0.9 82%
9 BLACKLIST-03/24 NBC 2.8 5.0 2.2 79%
10 INTELLIGENCE-03/24 CBS 1.1 1.9 0.8 73%
11 REVENGE-03/30 ABC 1.4 2.4 1.0 71%
11 BONES-03/24 FOX 1.4 2.4 1.0 71%
11 PARENTHOOD-03/27 NBC 1.4 2.4 1.0 71%
11 HUNDRED, THE-03/26 CW 0.7 1.2 0.5 71%
15 GREY’S ANATOMY-03/27 ABC 2.6 4.4 1.8 69%
16 MODERN FAMILY-03/26 ABC 3.6 5.9 2.3 64%
16 GLEE-03/25 FOX 1.1 1.8 0.7 64%
18 BROOKLYN NINE-NINE-03/25 FOX 1.3 2.1 0.8 62%
19 CASTLE-03/24 ABC 1.8 2.9 1.1 61%
20 PERSON OF INTEREST-03/25 CBS 2.0 3.2 1.2 60%
20 SUPERNATURAL-03/25 CW 1.0 1.6 0.6 60%
20 HANNIBAL-03/28 NBC 1.0 1.6 0.6 60%
20 RAISING HOPE-03/28 FOX 0.5 0.8 0.3 60%
25 CRISIS-03/30 NBC 1.1 1.7 0.6 55%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).


Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
1 BLACKLIST-03/24 NBC 10799 17318 6519 60%
2 MODERN FAMILY-03/26 ABC 10090 15122 5032 50%
3 CASTLE-03/24 ABC 9777 14291 4514 46%
4 PERSON OF INTEREST-03/25 CBS 12226 16648 4422 36%
5 NCIS-03/25 CBS 17520 21585 4065 23%
6 SCANDAL-03/27 ABC 9015 12888 3873 43%
7 GREY’S ANATOMY-03/27 ABC 8421 12081 3660 43%
8 RESURRECTION-03/30 ABC 8395 11858 3463 41%
9 FOLLOWING, THE-03/24 FOX 4067 7361 3294 81%
10 NCIS: LOS ANGELES-03/25 CBS 15543 18686 3143 20%
11 INTELLIGENCE-03/24 CBS 4992 8078 3086 62%
12 NASHVILLE-03/26 ABC 5190 8151 2961 57%
13 BONES-03/24 FOX 5817 8657 2840 49%
14 REVENGE-03/30 ABC 5251 7939 2688 51%
19 ONCE UPON A TIME-03/30 ABC 6644 9205 2561 39%
15 MENTALIST, THE-03/30 CBS 8721 11243 2522 29%
16 BELIEVE-03/30 NBC 4888 7391 2503 51%
17 HOW I MET YOUR MOTHER-03/24 CBS 9036 11505 2469 27%
18 PARENTHOOD-03/27 NBC 4398 6715 2317 53%
19 2 BROKE GIRLS-03/24 CBS 7397 9646 2249 30%
20 GOOD WIFE, THE-03/30 CBS 10959 13195 2236 20%
21 CRISIS-03/30 NBC 4343 6563 2220 51%
22 SURVIVOR-03/26 CBS 9848 12028 2180 22%
23 VOICE-03/24 NBC 12847 14913 2066 16%
24 VOICE-TUE-03/25 NBC 12445 14362 1917 15%
25 MIKE & MOLLY-03/24 CBS 7831 9711 1880 24%

The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

Nielsen TV Ratings Data:©2014 The Nielsen Company. All Rights Reserved.

 

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