via press release:
Nickelodeon NOTCHES WEEKLY WIN with Kids and Total Viewers
Net Extends Winning Streak to 14 Weeks; Lands Four of Top Five Animated Shows with Kids
And Sweeps Preschool with Top Five Series
NEW YORK – April 15, 2014 – Nickelodeon closed the week (4/7/14-4/13/14) as basic cable’s number-one net in total day with Kids 2-11 (2.5/811K) and total viewers (1.5M). This weekly win extends Nick’s winning streak to 14 consecutive weeks, powered by the nets reinvigorated animation and preschool roster.
Nick also secured four of the top five animated series for the week with Kids 2-11. SquarePants was the number-one animated kids’ show across all of television and led the Nick slate of programming in this category, averaging a 4.7/1.5M (+31% over a year ago). It was followed by Sanjay and Craig (3.9/1.2M), Fairly Odd Parents (3.8/1.2M, +13%), and Breadwinners (3.6/1.1M). SquarePants was also the top animated series with Kids 6-11 (4.2/818K, +35%) and total viewers (2.8M).
Additionally, Nickelodeon’s portfolio of hit preschool shows ranked as the top five series with Kids 2-5. PAW Patrol led the way, averaging a 8.2/1.0M (+55%) with preschoolers; Wallykazam! ranked second with a 7.0/862K (+43%) average; Team Umizoomi placed third with a 6.2/763K (+24%); Bubble Guppies ranked fourth with a 6.2/762K (+13%) ; and Peter Rabbit took the fifth spot averaging a 5.7/698K (+36K%).
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).